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The Cloud Marketplace Playbook: Selling on Cloud Marketplaces at Every Stage of Maturity

Tackle.io

Early Marketplace adopters are realizing substantial returns, according to the State of the Cloud 2021 report from Bessemer Venture Partners. As with any emerging sales channel, there’s a learning curve with Cloud Marketplace transactions. Shelly Landsmann, VP of International Sales & Global Alliances, Sisense. Alliances .

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100 Days as Tackle’s Chief Cloud Officer

Tackle.io

Feb 15, 2021 was my first day as a Tackler. From my earliest days in alliances and business development, I have always operated with a swing big or go home attitude. To earn the attention of these alliances, you have to believe you can deliver real and lasting value to your partner and to their ecosystem of partners and customers.

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The Cloud Marketplace Playbook: Selling on Cloud Marketplaces at Every Stage of Maturity

Tackle.io

As with any emerging sales channel, there’s a learning curve with Cloud Marketplace transactions. In addition, we’ve learned the intricacies of Marketplace by conducting 90% of our own business on the channel. For 2021 alone, ISVs will generate over $3 billion in revenue through the Cloud Marketplaces, based on Bessemer predictions.

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How Software Startups Go-To-Market in the Cloud Era

Tackle.io

A lot of times that owners sits in a partnership or alliances role. Ben Rice: And as we’ll probably talk about more, the process of fulfilling something and obtaining it through a marketplace is a lot easier than the sort of paper back and forth, legal documents, PDFs, invoice stuff that we’ve traditionally done.

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Leveling Up Your Cloud GTM for Strategic Growth

Tackle.io

And we encourage them, they should have a chief cloud officer, whether they call it that or a VP of alliances or whatever, but somebody who can look across the organization and figure out how to make the transition from traditional direct sales and channel sales to digital sales and marketplaces. Teresa Letlow: Thank you.

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Leveling Up Your Cloud GTM for Strategic Growth

Tackle.io

And we encourage them, they should have a chief cloud officer, whether they call it that or a VP of alliances or whatever, but somebody who can look across the organization and figure out how to make the transition from traditional direct sales and channel sales to digital sales and marketplaces. Teresa Letlow: Thank you.

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Brace for Budget Tightening with Cloud Marketplace

Tackle.io

At Neo4j, I mean, one of the things that we’re doing, so I think Ben said something that resonates of, in 2021 money was just pouring into companies, like tech companies, and really the stock market’s at a high, it was really grow at all costs and invest for the future. John Jahnke: I love that credit card analogy.

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