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Exploring the AI and data capabilities of watsonx

IBM Business Partners

IBM software products are embedding watsonx capabilities across digital labor, IT automation, security, sustainability, and application modernization to help unlock new levels of business value for clients. What capabilities are included in watsonx.ai? What capabilities are included in watsonx.data? What is watsonx.data?

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Why brands should partner with UGC creators to build authentic connections

Impact

Unlike traditional influencers, these digital natives partner with companies using creative briefs to craft content specifically for the brand (with no intention of sharing it on their social channels). Influencer Marketing Hub found that in 2023, generating UGC was the main objective for influencer marketing campaigns (45%).