Episode 36: Scott Lichtenstein, Co-founder, BuyerSight
CoSell
JUNE 30, 2022
Scott Lichtenstein is an e ntrepreneur and startup executive with experience scaling sales, marketing, and sales operations for B2B & SaaS technology companies.
CoSell
JUNE 30, 2022
Scott Lichtenstein is an e ntrepreneur and startup executive with experience scaling sales, marketing, and sales operations for B2B & SaaS technology companies.
CoSell
FEBRUARY 9, 2021
At this time, we're all looking to the future. It's time to reset for growth. If you've been looking ahead with anticipation, it's a good thing. Here's why. With Co-Selling, the outlook for the future is optimistic.
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CoSell
FEBRUARY 4, 2021
Just a few years ago, co-selling was a little-known term. Yet, today, co-selling is taking the sales world like wildfire. It begs the question that I just heard from Dan, a dedicated Sales V.P., Will co-selling ever rule the world?"
CoSell
APRIL 25, 2022
This week on the CoSell Show, we have someone who's trying to fix email for both buyers AND sellers, and to do some good for the world. Tune in to our conversation with Andy Mowat , Co-founder and CEO, Gated. Topics discussed
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The ultimate value proposition is an impactful buying experience that guides people to the best possible decision. But how do you prepare your sales teams to do that? Read "The Essential Guide to the Buying Experience of the Future" to find out how to empower your customer-facing teams and thrive in modern selling environments.
CoSell
JANUARY 26, 2021
It’s a brand new year and it’s time to take a close look for ways to do account mapping. Oh, you’re not so sure what that is…no worries, mate. In this short post, we’ll pull back the veil and explore account mapping. The old way. The new way. You’re about to get a crash course in account mapping.
CoSell
FEBRUARY 16, 2021
When clients first consider collaborative selling, they often have hopes and dreams mixed with reality. To be extremely effective, we need to sort out expectations and reality. To get the results we desire, we must do a meticulous and organized process to get the best results.
CoSell
APRIL 18, 2022
Demi Obayomi is a technology investor with experience in venture capital, investment banking, and entrepreneurship. He's currently the vice president at Sapphire Ventures and we're really excited to share his story on the CoSell show. Topics discussed
CoSell
JANUARY 7, 2021
Partnerships can come in all different forms and sizes, and alliances between different sized companies can have many positive benefits. Of course, it gets you thinking. Why would a start-up appeal to a larger enterprise? And, why would a larger enterprise appeal to a start-up?
CoSell
JANUARY 21, 2021
How can you optimize your virtual sales performance in the face of ongoing surges and restrictions with COVID-19? This question is on everyone’s mind. How can you focus your efforts of this time period to boost sales — during the pandemic and beyond?
Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing
Join us on Sept. 13 at 9:30 am PT as Erika Bzdel, VP of Sales, and Craig Simons, Director of Marketing, discuss the virtual selling practices that every company should adopt, and how to succeed at selling in a hybrid world.
CoSell
DECEMBER 31, 2020
As a business owner, you’re on the lookout for ways to collaborate with the right partners. Whether you’re a solo entrepreneur, a small business, or part of a larger organization, working with the right partners offers a way to expand awareness and build a loyal customer base.
CoSell
DECEMBER 29, 2020
How can you create valuable partnerships? It’s a big question that’s on everyone’s minds. We’re looking for fresh ways to add value to our best customers. Much like a personal relationship, a customer partnership works best when you focus on authentic success.
CoSell
JANUARY 12, 2021
Selling is a constantly evolving field. Partnership technology gives you a clear competitive advantage to know more about your customers and prospects. With all the new advances in technology and software, we can work more efficiently than ever before.
CoSell
DECEMBER 24, 2020
We’re all searching for customers who share our values and understand our brand’s essence. While we often think about customer relationships in terms of numbers, each one is a personal relationship built on trust and relies on empathy. It’s a question of shared understanding and shared values.
Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions
Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.
CoSell
DECEMBER 24, 2020
We dream of lots of clients…but what happens when you’ve got too many prospects? I just got off the phone with Ned*, a regional Sales V.P., who I’ve known for years. He was bemoaning the fact that he didn’t know exactly how to qualify the quantity of sales opportunities from his team.
CoSell
DECEMBER 29, 2020
Today’s most precious business commodity is data. When we’re looking at partnerships, we all want to harness the power of the data. It’s common sense. We want to know what’s going on, what’s changing, what opportunities are evolving.
CoSell
JANUARY 19, 2021
Before we jump into the mindset of making warm introductions, let’s look at how to take action. Action, as you know, is what separates wishers from successful people. There are some key tips and tricks to apply. You may know some of these from traditional marketing and virtual marketing.
CoSell
DECEMBER 31, 2020
Are you looking for ways to diversify your revenue and make your business viable in any economic conditions? Are you planning for growth that withstands economic setbacks? Let’s look at a hands-on way to build a winning go-to-market strategy.
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Why are buyer-facing teams struggling and what can be done about it? Bigtincan teamed up with Heinz Marketing in a recent research study to discover the roadblocks revenue-generating teams encounter in preparing buyer-facing teams for today’s market. Click here to learn what you can do today to prepare!
CoSell
FEBRUARY 17, 2022
This week on The CoSell Show we have with us Todd Busler , Operator in Residence at Unusual Ventures. Todd helps early-stage founders find their ideal customers, increase traction, and build great sales teams. Topics discussed
CoSell
FEBRUARY 4, 2022
This week on The CoSell Show we have with us Eric Martin , head of sales at Vanta. Topics discussed: Eric's tremendous journey from an engineer to start-up CEO to Head of Sales, and what he loves about his current job at Vanta.
CoSell
DECEMBER 22, 2020
In sales, we’re all on common ground. We’re contacting total strangers and converting them into long-term, repeat customers. On top of that, we are building collaborative partnerships, growing our network, and cultivating loyal customers who happily share warm introductions. A tall order, right?
CoSell
JANUARY 14, 2021
As business leaders, we’re always on the lookout for success insights. We’re hungry to know how to build success, maintain success, and promote success while working virtually. There’s no question that our world has and is facing unprecedented challenges and uncertainties.
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Many B2B businesses have come to believe that there is an asymmetric relationship between the company and its buyers. But what research has discovered is that many of today’s B2B buyers are NOT empowered and they have little interest in being so. Download the eBook to find out why.
CoSell
JANUARY 28, 2021
As you grab the reins for virtual selling, it’s good to know that digital selling the way to go. According to recent reports from McKinsey, virtual selling is the name of the game for B2B companies. It’s central to how to thrive in the new economy.
CoSell
NOVEMBER 2, 2021
Almost 4 years ago I spoke to a bunch sales leaders and had them rank their Sales Stack, most important to least important.
CoSell
OCTOBER 27, 2021
Highlights covered in this post include: For Sales Leaders For CEOs/Founders
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See what metrics matter to increase productivity and revenue and your organization. This guide will help you stay data-driven while avoiding data overload.
CoSell
FEBRUARY 2, 2021
Curious what lies ahead for co-selling in 2021? We've scoured the news and selected the 7 critical trends for collaborative selling. All of the indicators from industry experts, news, and sales consultancies point to the ongoing reliance on collaborative selling. Not only do trends confirm that software will become more utilized, but teams will become more skilled in making the best use of technology.
CoSell
OCTOBER 8, 2021
When it comes to building startups from the ground-up, Brendon Cassidy knows it all: Having held some of the first sales leadership roles at LinkedIn, Echosign, and Talkdesk, Brendon helped position each company for success
CoSell
SEPTEMBER 10, 2021
Where’s that crystal ball when you need it? Imagine if we knew exactly which strategies and tactics would result in success. We’d have advance knowledge that would help our sales organizations sell smarter and work smarter. Ecosystems Startups For Partnership Leaders Collaborative Selling Growth
CoSell
SEPTEMBER 9, 2021
Are you searching for the best ways to boost growth in 2021? If so, you want to have more high-quality leads, warm introductions, timely opportunities…to close more deals. Ecosystems For Sales Leaders Collaborative Selling Trends
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Sales coaching & learning is a wise investment, but also requires you to do it right. This eBook will serve as a springboard for your business case, playbook, and implementation plan as you consider an investment to improve data-driven sales coaching.
CoSell
SEPTEMBER 8, 2021
In a rapidly changing environment, sales teams need to have the best tools, training, and support. It’s not a complicated concept. In common language, you could say, “it’s a no brainer-brainer you could turn to the great business guru, Peter Drucker: For Sales Leaders Collaborative Selling Growth
CoSell
SEPTEMBER 7, 2021
There’s little question in anyone’s mind that “no normal” is a good description of the radical and evolving changes we’re seeing in the sales landscape. In B2B sales, it’s a time to look closely at how to win – especially in turbulent conditions.
CoSell
SEPTEMBER 6, 2021
What’s the best way to grow your business? Whether you’re in a small business or a global enterprise, these tips work. For Sales Leaders Startups Collaborative Selling Growth
CoSell
SEPTEMBER 1, 2021
Since the beginning of sales, sales professionals have been talking about the benefits of collaboration. It makes you wonder…what are the true business benefits – and how can you get your company positioned to win at collaboration?
Advertiser: ZoomInfo
Successfully complete the five stages of ABM: define, identify, engage, convert, and connect. We’ll show you how to create a unified system with your sales team to help them land more qualified opportunities and connect with prospects like never before.
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