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To Incorporate Or Not to Incorporate…That is the Question!

ISTO / IEEE

by Michelle Hunt, Director, Alliance Management Operations. Today’s need to deliver continuous innovation in global markets has most high-technology companies understanding the benefits of forming strategic not-for-profit alliances to provide product/technology solutions. Drafting Legal Governing Documents.

Insurance 100
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Organizing for Cloud Marketplace Success

Tackle.io

We have a partner manager and a field alliance manager dedicated to our Cloud Partners. Incorporating these different stakeholders has allowed the alliances team to scale.” . Marketplaces become one little ecosystem.” . I also recommend having strong documentation from day one, from Tackle and online sources.

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Mindmatrix Leads the Charge in Solution Ecosystem Enablement by powering Solution-based Marketplaces and Ecosystems

Mindmatrix

Leading sales ecosystem, next-gen PRM and partner marketing solutions provider, Mindmatrix, takes the lead in Solution Ecosystem Enablement by helping build solution-based Marketplaces and ecosystems that drive better business outcomes. is more than a partner relationship management (PRM) or channel marketing (TCMA) platform.

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Organizing for Marketplace Success

Tackle.io

So we have sort of … The nice thing is because this lives … because tackle and all this lives within our alliances org, we sit within the sales org. So we roll up into our go-to-market teams, and we have a partner manager and a field alliance manager dedicated to these partners.

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Busting Myths About Listing, Selling, and Managing a Cloud Marketplaces Business

Tackle.io

Literally, it was me reading these documents for six months. And it was a head count, who was Global Alliances management, focused on this. I cannot explain to you the level of pain it was and then documenting that and then trying to reiterate that and map that to the actual offers. The ecosystems are changing.