blog category Guest Content 
Jake Jorgovan
NOVEMBER 7, 2022
Thankfully, there are some strategic digital marketing concepts you can follow to get your podcast to move up the ranking list in your business category or point of interest. One example is a show we produce at Content Allies, the Hospitality Leaders podcast. At present, podcast keywords are king.
Jake Jorgovan
JULY 19, 2021
Your marketing strategy could include an initial launch on social media or releasing coordinating blog posts with your podcast episodes. Whether your podcast is in a popular category or not, you might not show up for new listeners. Use transcripts to post the episode on blogs or your website.
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SEO Magazine
DECEMBER 1, 2023
This includes your business name, address, phone number, website, category, description, and photos. For example, if you are a plumber in Los Angeles, you want to include your business name, address, phone number, website, category (plumbing), and business description. How do you optimize your website for Google Maps?
Impact
MARCH 5, 2021
You can read a few of the answers below, and we’ll be answering others for you via upcoming guest blogs from our panelists. For big-ticket, high-consideration categories like travel or fine jewelry, an influencer has the right toolset to tell a story over time and bring the consumer along in the discovery experience.
Jake Jorgovan
SEPTEMBER 27, 2021
And if you don’t have time to read… then reach out to Content Allies for a white-glove podcast production service. Higher engagement Due to information overload, we’ve learned that people only scan a blog post for 37 seconds on average vs. engaging with a podcast show for most of its allocated time, which is generally around 45 minutes long.
Jake Jorgovan
MARCH 1, 2022
Then, we delve into more advanced topics like guest outreach, promotion, and more. All of this is coming from my expertise at Content Allies where we produce podcasts for clients like Meta, Siemens Energy, Alibaba.com, and more. You can do your shows solo, with a panel, or with guests. Center the episode around that guest.
Jake Jorgovan
MARCH 4, 2021
Podcasts Boost Your Authority By hosting an industry-relevant podcast and inviting subject matter experts to be guests, you’ll quickly become a voice of authority. The cross-pollination of your brand with your guests’ expertise is also an effective way to add more leverage to all of your other sales and marketing efforts.
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