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How Software Startups Go-To-Market in the Cloud Era

Tackle.io

John Leon, I head up a business development and partnerships at a company called Apiiro, which is in the cybersecurity world. Geez, going back to all been partnerships, business development. I handle business development at a company called Styra. It’s been downloaded over a 100 million times.

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Ultimate guide to SaaS affiliate marketing

Impact

Download our ebook: Ultimate guide to SaaS affiliate marketing. In the SaaS context, a potential user may start by researching business publications and industry blogs for software solutions to their particular issue. Software companies can form alliances with other companies to reach further than they would on their own.

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Busting Myths About Listing, Selling, and Managing a Cloud Marketplaces Business

Tackle.io

I’m the head of Cloud Alliances here at Dataiku, and Dataiku is an industry-leading everyday AI platform. Kit Wetzler: Yeah, when I joined Armory, I was fairly fresh on AWS, so I had this vision of people coming to the marketplace and executing on business with Armory, just as self-service as possible. So I way over-thought it.