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From affiliate networks to modern partnerships — an evolution in the works

Impact

Today, affiliates continue to be a mainstay in marketing practices. Impact Cofounder and Vice President of Strategic Initiatives Todd Crawford recently joined JEB founder and Profitable Performance Marketing podcast host Jamie Birch to talk about his long history in the affiliate industry. When pixels and cookies no longer work.

Retail 52
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The Provocateurs: Intro Episode

Thinkers 50

In this inaugural episode, we will introduce our five hosts and what you can expect from the series. Our second episode will feature the provocateur Valerie Rainford, the founder of Elloree Talent Strategies and former senior executive of JPMC and the Federal Reserve. INTRO EPISODE. ABOUT THIS EPISODE. Listen Now On. Coming Soon.

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The lowdown on affiliate networks vs SaaS platforms [podcast]

Impact

Affiliate marketing has changed dramatically from the early days of coupon sites. In its beginnings, affiliate marketing was managed in-house. So, while the network may offer performance insights and ideas to increase revenue for advertisers, there’s little real incentive to take action on those recommendations.

Retail 80
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Ultimate guide to influencer marketing

Impact

Ultimate guide to influencer marketing: From influencer marketing fundamentals to putting best practices into action. In an era where traditional advertising resonates less with audiences, influencer marketing has emerged as a reliable way for marketers to maintain authenticity, drive brand awareness, and rake in revenue.

Finance 52
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7 ways to pay influencers today and tomorrow

Impact

The best approach to creating an effective influencer program is to take the time to analyze your partnership and choose the optimal structure for both parties. The true cost of influencer marketing. Influencer marketing is resilient and growing. Influencer marketing is an effective channel that’s worth the cost.

Credit 52
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Seven ways to pay influencers today and tomorrow

Impact

The best approach to creating an effective influencer program is to take the time to analyze your partnership and choose the optimal structure for both parties. The true cost of influencer marketing. Influencer marketing is resilient and growing. Influencer marketing is an effective channel that’s worth the cost.

Credit 59