Approaching a Data-Dominant Logic
TIM Review
OCTOBER 30, 2020
"The goal is to turn data into information, and information into insight.". SMEs that aim to use data and adopt data science insights within their company currently lack this way of thinking. DDL is a hurdle for (established) companies that use data in their value creation process. Carly Fiorina Former CEO, Hewlett-Packard.
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