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6 Disciplines of Successful Channel Management

PLM Alliances

As more companies today leverage partners as a vital component of a go-to-market strategy, having world-class channel management is more critical than ever. Your channel efforts need to focus on how you will win with partners in a competitive context. The six disciplines of channel management.

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Six Disciplines of Successful Channel Management

PLM Alliances

As more companies today leverage partners as a vital component of a go-to-market strategy, having world-class channel management is more critical than ever. Your channel efforts need to focus on how you will win with partners in a competitive context. The six disciplines of channel management.

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Frost & Sullivan Lauds Impartner’s High-quality Partner Strategy

Impartner

The Partnership Infrastructure is entirely unique as it constructs the foundation upon which visionary innovation becomes possible. “Impartner’s solutions enable both partners and suppliers to grow their end-customer bases, build customer stickiness, and increase sales and revenues.”

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Why Your Go-To-Market Strategy Matters

PLM Alliances

Too often, your product (and engineering), marketing, and sales teams have different points of view on what drives customer value. A well-constructed messaging framework creates a clear and consistent direction. But the rewards of good channel management can fuel growth like an accelerator.