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Make an Impact: Know Your Channel Partner Health Index

PLM Alliances

To ensure your channel strategy, performance and go-to-market approach are where they should be, you need to start with an accurate diagnosis and a comprehensive channel management plan. The first and most important element of any channel management plan is the Channel Health Index. But that isn't easy.

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Why Your Go-To-Market Strategy Matters

PLM Alliances

Type in “go-to-market” in Google, and you will get this definition from Wikipedia: “Go-to-market or go-to-market strategy is the plan of an organization, utilizing their inside and outside resources, to deliver their unique value proposition to customers and achieve competitive advantage.”. Why you need a go-to-market strategy.