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Building a Career in Partnerships: Advice From 7 Partner Leaders

Chaneltivity

Iā€™m not an engineer, marketer, or salesperson, but I try to keep on top of market trends and think from their perspective. Jake Austin , current Solutions Engineer at EvolutionIQ and former Director of Partner Solutions at mParticle, has been on the more technical side of partnerships, working on integrations. And so did Jake.

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Why Your Go-To-Market Strategy Matters

PLM Alliances

Too often, your product (and engineering), marketing, and sales teams have different points of view on what drives customer value. There are several sales transformation tactics you should embrace: Expand your sales leadership measurement. Sales leadership is broader than just delivering against a sales quota.