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The Alliance Leader’s Cloud Co-sell Playbook

Tackle.io

We hope that this mini guide—part of a larger downloadable—will help you to accelerate your co-selling efforts. With co-sell, ISVs plan and collaborate with Cloud Partners on targeted accounts to show buyers how your joint solution fits into their current ecosystem. If you have any questions, please don’t hesitate to reach out.

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How to start a partnership marketing program

Impact

Marketing Public Relations Product Marketing Business Development Customer Success Finance Legal. You may need to update leadership on how things have evolved since the early days of affiliate marketing or demonstrate how and why the modern partnership economy is collaborative, mutual, and transparent. Pursue executive endorsement.

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Leveling Up Your Cloud GTM for Strategic Growth

Tackle.io

And we encourage them, they should have a chief cloud officer, whether they call it that or a VP of alliances or whatever, but somebody who can look across the organization and figure out how to make the transition from traditional direct sales and channel sales to digital sales and marketplaces. Teresa Letlow: Thank you.

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Leveling Up Your Cloud GTM for Strategic Growth

Tackle.io

And we encourage them, they should have a chief cloud officer, whether they call it that or a VP of alliances or whatever, but somebody who can look across the organization and figure out how to make the transition from traditional direct sales and channel sales to digital sales and marketplaces. Teresa Letlow: Thank you.

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Busting Myths About Listing, Selling, and Managing a Cloud Marketplaces Business

Tackle.io

I’m the head of Cloud Alliances here at Dataiku, and Dataiku is an industry-leading everyday AI platform. And so one thing we see super commonly is maybe we’re working with the revenue side of the business or alliances and business development and things like that. We were like, wait a minute, did this close?

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Ultimate guide to partnership marketing

Impact

Sales and marketing have long been viewed as the primary sources of business growth, but shifting consumer attitudes and behaviors towards brands, businesses, and advertising mean that these traditional channels are no longer enough to grow a business. Download our eBook ] : The ultimate guide to partnership marketing.