article thumbnail

The Alliance Leader’s Cloud Co-sell Playbook

Tackle.io

We hope that this mini guide—part of a larger downloadable—will help you to accelerate your co-selling efforts. Successful co-selling — and Cloud GTM — requires the support of sales, alliances, finance, operations, marketing, IT, product, and legal teams. If you have any questions, please don’t hesitate to reach out.

article thumbnail

How Software Startups Go-To-Market in the Cloud Era

Tackle.io

It’s been downloaded over a 100 million times. And so what we’re looking to do as a company is use cloud marketplaces to get to those open source users that have downloaded our product and give them a SaaS management tool called Styra DAS that we sell commercially. You’ve got to download it.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Leveraging Co-sell with the Cloud Providers to Scale Revenue and Boost Efficiency

Tackle.io

Complimentary download: Create Your “Better Together” Framework And a key piece of ensuring that an ISV is shepherding the right solution to the right Marketplace with the right Cloud Provider involves the use of cloud buyer intent data. We’re a very channel oriented company,” said Thad.

article thumbnail

Leveling Up Your Cloud GTM for Strategic Growth

Tackle.io

And we encourage them, they should have a chief cloud officer, whether they call it that or a VP of alliances or whatever, but somebody who can look across the organization and figure out how to make the transition from traditional direct sales and channel sales to digital sales and marketplaces. Teresa Letlow: Thank you.

article thumbnail

Leveling Up Your Cloud GTM for Strategic Growth

Tackle.io

And we encourage them, they should have a chief cloud officer, whether they call it that or a VP of alliances or whatever, but somebody who can look across the organization and figure out how to make the transition from traditional direct sales and channel sales to digital sales and marketplaces. Teresa Letlow: Thank you.

article thumbnail

How to start a partnership marketing program

Impact

Marketing Public Relations Product Marketing Business Development Customer Success Finance Legal. What’s the Channel Hotter Than Paid Search? Download your free ebook copy and tap into the modern partnership economy to drive success. Learn more by downloading your free ebook copy. Pursue executive endorsement.

article thumbnail

Busting Myths About Listing, Selling, and Managing a Cloud Marketplaces Business

Tackle.io

I’m the head of Cloud Alliances here at Dataiku, and Dataiku is an industry-leading everyday AI platform. And so one thing we see super commonly is maybe we’re working with the revenue side of the business or alliances and business development and things like that. We were like, wait a minute, did this close?