Remove Business development Remove Channels and alliances Remove Download Remove Legal
article thumbnail

How Software Startups Go-To-Market in the Cloud Era

Tackle.io

John Leon, I head up a business development and partnerships at a company called Apiiro, which is in the cybersecurity world. Geez, going back to all been partnerships, business development. I handle business development at a company called Styra. It’s been downloaded over a 100 million times.

article thumbnail

Leveraging Co-sell with the Cloud Providers to Scale Revenue and Boost Efficiency

Tackle.io

Complimentary download: Create Your “Better Together” Framework And a key piece of ensuring that an ISV is shepherding the right solution to the right Marketplace with the right Cloud Provider involves the use of cloud buyer intent data. We’re a very channel oriented company,” said Thad.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to start a partnership marketing program

Impact

Marketing Public Relations Product Marketing Business Development Customer Success Finance Legal. What’s the Channel Hotter Than Paid Search? Download your free ebook copy and tap into the modern partnership economy to drive success. Develop your partnership marketing strategy. Pursue executive endorsement.

article thumbnail

Busting Myths About Listing, Selling, and Managing a Cloud Marketplaces Business

Tackle.io

I’m the head of Cloud Alliances here at Dataiku, and Dataiku is an industry-leading everyday AI platform. And so one thing we see super commonly is maybe we’re working with the revenue side of the business or alliances and business development and things like that. How many listings?

article thumbnail

Ultimate guide to partnership marketing

Impact

Sales and marketing have long been viewed as the primary sources of business growth, but shifting consumer attitudes and behaviors towards brands, businesses, and advertising mean that these traditional channels are no longer enough to grow a business. Download our eBook ] : The ultimate guide to partnership marketing.