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How to Effectively Manage Strategic Partnerships

Aepiphanni

As this article on Mckinsey has put it, partnerships can be a huge factor in helping companies a) gain access to untapped markets and channels, b) allow two entities to share intellectual property or infrastructure, or c) even reduce risk for both parties. However, as beneficial a strategic partnership can be, things can also go sour.

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Mainline Director of Tech Talks Differentiators and End of VMware Partner Connect

Channel Insider

Channel Insider: Partner POV host, Katie Bavoso, recently sat down with Carlos Marques, Director of Technology at Mainline Information Systems to delve into Mainline’s remarkable growth trajectory, its unique selling proposition, and how it intends to handle the end of its partnership with VMware.

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Top tips to create a successful partnership strategy

Mindmatrix

This comprehensive guide explores the key elements of creating a successful partnership strategy, including key statistics, actionable business development plans, challenges, opportunities, and real-life examples. However, the journey to successful strategic partnerships for businesses is not without its challenges.

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Amwell Applauded by Frost & Sullivan for its Comprehensive Digital Care Delivery Enablement Platform, ConvergeTM

Frost & Sullivan

Amwell collaborates with various stakeholders and partners to evolve alongside market needs and trends. The partnerships enable Amwell to develop and evolve its platform continuously and ensure that clients receive the best digital care delivery solutions to meet their needs, even as their needs change over time.

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Partnerships with a purpose: 10 brands that inspire change

Impact

Enhancing its partnerships program with end-to-end partnership automation, Taylor Stitch saw the following results: A 1,600 percent ROI year to date. It collaborates with international brand partners and organizations that champion women’s issues to provide funding, connection, and awareness.

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Partnerships with a purpose: 10 brands that inspire change

Impact

Enhancing its partnerships program with end-to-end partnership automation, Taylor Stitch saw the following results: A 1,600 percent ROI year to date 1,700 percent ROAS year to date 110+ active content partners per month 3. The brand capitalizes on the influential power of strategic partnerships to connect with its customers.

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Recipe for success — how to succeed in partnership marketing 

Impact

Power up with partnerships and harness the benefits of this revenue-generating channel to see impressive results like increased sales, brand awareness, and conversion rates. The sweet spot with partnership marketing. Love, Bonito now relies on automation to optimize and scale its partnerships. Get my free guide.

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