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Lighting the fire: leadership for corporate partnership success

Stellar Partnerships

Good leadership is critically important to light the fire for successful corporate partnerships. The gap between your current state and the future ambition is where you invite the corporate partner to collaborate on the journey. Build a system to sustain a partnership. It’s not the same as lighting a fire under people.

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The cycle of frustration in corporate partnerships

Stellar Partnerships

My dog is full of energy and constantly on the lookout for new entertainment. Working in partnerships can sometimes feel like we’re chasing our own tails, but not as much fun. They’re sucking your time and energy for not enough $$$. Partnership managers want to be successful and will go somewhere that supports that success.

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3 secrets of successful organisations

Stellar Partnerships

When organisations ask partnership people to focus on bringing in corporate money, they miss the point. Whilst cash helps to grease the wheels of operations, that’s not what partnerships are all about. Think of your partnerships team. This is a great opportunity to leverage your corporate partners and their expertise.

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4 recipes for resilience

Stellar Partnerships

But the brainpower needed to constantly switch drains our energy and we end up more tired and less effective at all of them. Resilience is important for corporate partnership executives. It takes a lot of effort and lead time to win and develop a corporate partner. Target setting should have been done months ago.

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Measuring Up

Stellar Partnerships

That can be weekend cycling rides or partnership success. Progress in corporate partnerships is a tricky thing to measure but needs careful attention. Unfortunately, corporate partnerships don’t play by the same rules as they’re not formulaic, they’re relationship driven. Learn from success and failure.

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Rethinking the costs of partnerships

Stellar Partnerships

When non-profit leaders set partnership targets at the end of each financial year, they’re invariably about income. Apart from staff salaries, they often overlook the true costs of corporate partnerships and how to assess them properly. Servicing and account management of partners takes time and effort. The hidden costs.

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Flogging a dead horse

Stellar Partnerships

When partnership managers are under pressure to meet tough targets, they can fall into the trap of riding a number of dead horse partners and prospects in the hope they revive. It’s easy to blame the partnership manager, but it’s rarely the case that a change in jockey will reboot a failing relationship.