INSEAD Knowledge
MAY 3, 2023
“A sense of humour is part of the art of leadership, of getting along with people, of getting things done,” said Dwight D. Eisenhower. The ability to make light of a situation and make people laugh, as the former US President and statesman noted, is undoubtably a handy skill for managers. But there is a specific group of leaders for whom humour could be even more potent: women.
Tishkoff
MAY 3, 2023
Intellectual property (IP) refers to the intangible creations of the human mind that have commercial value and are protected by law. As a Michigan business owner, your IP can be a key asset that sets you apart from your competitors and helps you achieve your business goals. However, failing to protect your IP can result in lost revenue, legal disputes, and damage to your reputation.
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Pearlman + Pearlman
MAY 3, 2023
Charities and their corporate partners that are engaged in cause marketing and corporate partnerships through online fundraising activations should be aware that California’s new law governing “charitable fundraising platforms” may apply to them. The law , which became effective January 1, 2023, establishes a new regulatory framework that applies to companies providing consumer-facing websites or services that facilitate the receipt of online donations.
Frost & Sullivan
MAY 3, 2023
SAN ANTONIO, TX. – 4 th May 2023 – Frost & Sullivan studied the contract research organization industry and, based on its findings, recognizes George Clinical with the 2023 Asia-Pacific Competitive Strategy Leadership Award. George Clinical is a global CRO with world class expertise in Kidney research, Oncology and Neurology and remains fully committed to growing their strong presence in Asia-Pacific which is where the company has its roots.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Planview Blog
MAY 3, 2023
The world of project management is rapidly evolving, with an increasing emphasis on the role of the PMO in enterprise transformation. At the same time, automation is dominating conversations about the future of work. Which begs the question—how can today’s project managers leverage automation to drive maximum value for their organizations? With many years of experience in working with enterprise customers to unlock transformational value , Blumhorst and Derbyshire have decades of experience driv
Partnership Management Hub brings together the best content for partnership management and strategic alliance professionals from the widest variety of industry thought leaders.
Impact
MAY 3, 2023
Adventurists hiking Mount Kilimanjaro can choose between seven established routes to reach the summit. Similarly, affiliate marketing introduces brands to a diverse partner mix—like, publishers, influencers, and review sites—creating multiple conversion paths to convert potential customers to leads. Conversion paths are a customer’s click journey to complete a desired action—including placing an order, installing an app, or completing a subscription.
PLM Alliances
MAY 3, 2023
Automation and AI have transformed how businesses operate and market their products and services. In the B2B space, automation and AI can be powerful tools for targeting and engaging audiences more effectively, helping businesses to achieve their marketing goals and drive revenue growth. This article will explore how automation and AI can target and engage B2B audiences, providing detailed suggestions and the next steps businesses can take to implement these technologies and strategies.
Impact
MAY 3, 2023
Influencer marketing is a multi-channel way for brands to drive brand awareness, promote their products, and increase sales. However, one of the biggest challenges ecommerce influencer marketers face is measuring its effectiveness and attributing sales to specific creators. Accurate attribution is crucial in determining the return on investment (ROI) of an influencer marketing campaign and optimizing future campaigns.
PLM Alliances
MAY 3, 2023
As technology advances, businesses must adapt and shift their focus to digital marketing. In today's fast-paced world, digital marketing plays a vital role in the success of any business. More is needed to rely on traditional marketing methods such as billboards and print ads to reach customers. Instead, digital marketing has become the norm and is essential to any successful marketing strategy.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Frost & Sullivan
MAY 3, 2023
SAN ANTONIO – May 3, 2023 – Frost & Sullivan recently assessed the operational technology (OT) security industry and, based on its findings, recognizes TXOne with the 2023 Taiwan Competitive Strategy Leadership Award. The company offers zero-trust framework-based OT cybersecurity solutions that go beyond the traditional OT security approaches adopted by other Taiwan OT security players, ensuring the reliability and safety of industrial control systems (ICS) and OT environments.
PLM Alliances
MAY 3, 2023
A successful go-to-market (GTM) strategy is vital for any business, whether launching a new product or service or expanding to new markets. However, one often-overlooked aspect is incorporating customer feedback into the GTM strategy. In this comprehensive guide, we'll explore the value of customer feedback and provide practical advice on gathering and analyzing it effectively.
Frost & Sullivan
MAY 3, 2023
SAN ANTONIO – May 3, 2023 – Frost & Sullivan recently assessed the operational technology (OT) security industry and, based on its findings, recognizes TXOne with the 2023 Taiwan Competitive Strategy Leadership Award. The company offers zero-trust framework-based OT cybersecurity solutions that go beyond the traditional OT security approaches adopted by other Taiwan OT security players, ensuring the reliability and safety of industrial control systems (ICS) and OT environments.
PLM Alliances
MAY 3, 2023
In today's competitive business landscape, the success of a product isn't just about its features, design, or innovation. As a result, a well-thought-out pricing strategy is a critical component of your go-to-market (GTM) plan, and it can significantly impact your product's overall success or failure. This blog post will dive deep into various pricing strategies and tactics and discuss their advantages and disadvantages in GTM planning.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Frost & Sullivan
MAY 3, 2023
SAN ANTONIO – May 3, 2023 – Recently, Frost & Sullivan researched the industrial analytics solutions market and, based on its analysis results, recognizes TrendMiner , a Software AG company, with the 2023 Global Product Leadership Award. This award recognizes TrendMiner’s dedication to creating a user-friendly solution that enables operational experts to make data-driven decisions and optimize performance in pursuit of business, environmental, and safety ambitions.
PLM Alliances
MAY 3, 2023
Go-to-Market Strategy: A Step-by-Step Guide Developing a successful go-to-market (GTM) strategy is a critical process every business needs to undertake. This strategy helps in achieving sustainable growth and success. A comprehensive GTM strategy should include key components such as target audience, value proposition, and channel strategy. This guide will provide a step-by-step approach to crafting a winning GTM strategy.
PLM Alliances
MAY 3, 2023
In tech companies, one term is often repeated: product-market fit. It is a term that has become a buzzword in the industry, but it is also a crucial aspect of any successful go-to-market (GTM) strategy. In this article, we will discuss the importance of product-market fit, explain how to identify it, and how it can impact the effectiveness of a GTM strategy.
PLM Alliances
MAY 3, 2023
A well-crafted Go-to-Market (GTM) plan is essential for businesses looking to launch new products or services, enter new markets, or expand their customer base. An integral component of any successful GTM plan is a comprehensive competitor analysis. This article will offer insights on conducting a thorough competitor analysis as part of the GTM planning process, helping businesses to identify opportunities and threats in their market landscape.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
PLM Alliances
MAY 3, 2023
In today's competitive business landscape, having a unique and powerful Go-to-Market (GTM) strategy is essential for success. But how can you ensure that your GTM messaging stands out and resonates with your target audience? The answer lies in the timeless art of storytelling. By incorporating storytelling elements into your GTM messaging, you can create emotional connections with your audience, simplify complex ideas, and drive customer engagement like never before.
PLM Alliances
MAY 3, 2023
Building and maintaining a strong partner ecosystem is vital to drive growth and success in today's highly competitive business landscape. Channel automation optimizes partner experience, accelerates revenue, and enhances go-to-market (GTM) strategies. By streamlining processes, improving communication, and enabling better collaboration, channel automation can unlock the full potential of your partner network.
PLM Alliances
MAY 3, 2023
In today's digital age, the B2B landscape is rapidly evolving, and marketers are constantly looking for innovative ways to engage with their audience. One of the key drivers for successful B2B audience engagement is the strategic use of analytics, automation, and artificial intelligence (AI). In this blog post, we'll explore how these technologies can be combined to create more targeted, personalized, and efficient marketing campaigns that resonate with your audience and drive better results for
PLM Alliances
MAY 3, 2023
In today's dynamic and competitive business environment, an effective go-to-market (GTM) strategy is essential for driving success. To create and execute a comprehensive GTM plan, collaboration between different departments, such as product, marketing, and sales, is indispensable. In this blog post, we'll explore the significance of cross-functional collaboration for GTM success in greater detail and provide an extensive list of tips for fostering effective teamwork.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
PLM Alliances
MAY 3, 2023
Marketing leaders are crucial in ensuring that their company's content aligns with their go-to-market strategy. In today's digital age, businesses must produce high-quality content that engages their audience and supports their brand messaging. This blog post will outline the steps that marketing leaders can take to ensure they are building the right content to support their go-to-market strategy. 1.
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