Thu.Apr 08, 2021

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Are you ready for PRM?

Chaneltivity

Over the past decade, companies have increasingly moved to an indirect sales model that relies on channel partners. With this trend, Partner Relationship Management (PRM) solutions have become more common as companies look for efficient ways to connect with their partners and streamline their processes. But not every company with channel partners benefits from a PRM, so we’ve put together this guide to determine if you’re ready for this next step.

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Six Things Your Partners Wish You Knew About Content Commerce, According to Buzzfeed and ZMG

Impact

Call it commerce content, shoppable content, or affiliate, the merging of trusted editorial with product recommendations is a formula that works. Especially during the pandemic, digital consumers have been eager for expert help navigating new-normal topics like wiring up a home office or choosing home fitness equipment.

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6 Data Cleansing Best Practices for a Healthier Database

TRG Blog

Data cleansing is one of the most important steps in the data preparation process. As companies are increasingly dependent on data to make crucial decisions, inferior data can leads to inefficiency, missed opportunities, or even financial losses. Thus, ensuring a “clean” database is one of the biggest challenge in today's organisations.

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Antibiotic Alternatives Stimulate New Product Development in Global Animal Feed Ingredient Market

Frost & Sullivan

Amino acids dominate the global industry and are expected to generate revenues of $11.5 billion by 2026, says Frost & Sullivan. Santa Clara, Calif. – April 8, 2021 – Frost & Sullivan’s recent analysis finds that the rising demand for high-quality meat products across the globe, especially in developing countries, will facilitate the growth of the global animal feed ingredient market.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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What Does Partner Success Look Like?

Channel Incentive Best Practices

In the channel, the partnership between vendor, partner and customer is critical. However, everybody has a different idea of what constitutes a successful relationship. What does partner success look like? Each stakeholder will have their own idea of how they define a healthy and profitable partnership, based on their own specific parameters. Understanding and defining what partner success looks like for the different players is something with which vendors continue to struggle.

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How to Learn Your Customer’s Tech Stack and Increase Integration Adoption by 17%

Crossbeam Blog

You’ve grown your tech ecosystem with love. You’ve seen how your integrations help your customers realize greater value from your platform. And the more integrations your customers adopt, the “stickier” your product becomes.

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MarketSource Employee Spotlight: Gina Crouch

Market Source Inc

Program Manager Gina Crouch wore many different hats before she landed in her current automotive program at MarketSource. Read Gina’s story for her advice to those who want to grow in their career journey. The post MarketSource Employee Spotlight: Gina Crouch appeared first on MarketSource.

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Scrum Master Challenge Day 6- Find Who's Willing

Collaborative Leadership Team

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Examples of Adding Personalization to Channel Incentive Programs

ITA Group

Examples of Adding Personalization to Channel Incentive Programs. Personalization is one of the ways to make a stellar partner experience inside your program. New research tells us it also happens to be one of the single most important things you can do to increase the amount a partner sells or influences your brand ( check out the research for yourself ).

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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The Time has Come for New Military Posture: A Case Study of UK and Israeli Armed Forces

Frost & Sullivan

First and foremost, it is clear that the UK and Israel stand against relatively different threats. While Israel faces more immediate and territorial threats from enemies beyond its border, the UK deals with adversaries that are not necessarily geographically close, but have superpower military capabilities in varied warfighting domains, such as Russian and Chinese hypersonic missiles.