Tue.Feb 23, 2021

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Ensure a Three-Way Value Proposition

Peter Simoons

Tip 4: Ensure a Three-Way Value Proposition. In an ideal world, altruism or selflessness – the capacity for doing something without expectation of anything in return except for the sheer pleasure of being able to serve others – is a good virtue to possess. Being selfless makes us akin to angels. We don’t live in an ideal world, however, and it is only natural for us to expect something in return whenever we do a good deed, even if it is only the sheer pleasure that comes with service.

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13 Secrets Why Sales Leaders Love Co Selling

CoSell

The practice of co-selling is about deploying your resources to sell more together. It’s a way to achieve your sales goals, build an agile organization, and respond to ever-changing developments in the marketplace. While we often think about co-selling as the software features, there’s much more to the entire concept. Let’s look at 13 secrets about co-selling you may not have known, or at least have not deeply thought about.

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The Next Decade Will Be a Leadership Game Changer

INSEAD Knowledge

Success begins with a clear-eyed understanding of the trends that will define the years to come.

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Top Business Coaches in The World – Who Are They?

TRG Blog

Coaching is a powerful tool to empower employees. However, it is often underutilised. When implemented effectively, coaching can make an impact on an individual's life and career. Leaders that apply coaching techniques can unlock individuals' potential and maximise their capabilities, thus, creating a more productive, engaged, and satisfied workforce.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Improving Channel ROI With A Comprehensive Partner Enablement Platform

Mindmatrix

Prioritizing partner sales enablement is critical to driving the success of channel programs. As B2B buyer authority shifts to extremely discerning decision-makers in business units, partner sales agents must be supported with channel tools that provide easy, on-demand access to the information they need. It’s equally important that vendors invest in comprehensive solutions that optimize coordination among channel management, sales and marketing teams to identify and support eager-to-engage part

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Find productive partners faster with Impact’s Discover experience

Impact

Identifying and recruiting the right publishers, creators, and businesses for your partnerships program is essential. But it can also be daunting — for many managers, discovery and recruitment is the stage of the partnership life cycle where they’re asked to make some of their highest impact decisions with the least information. To compensate, they pour a lot of time and manual work into the endeavor.

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Frost & Sullivan Highlights 8 Key Predictions Shaping the Construction Materials Market in 2021

Frost & Sullivan

Sustainability, modular construction methods and machines are expected to usher in a new era of construction automation. Santa Clara, Calif. – February 23, 2021 – Frost & Sullivan’s recent analysis, Key Architectural Trends Determining Construction Materials Usage, Outlook 2021 , identifies eight predictions for the global construction materials market.

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Why Should Brands Care About Customer Habits?

ITA Group

Why Should Brands Care About Customer Habits? Habits are weird. So are humans. Why are we so prone to forming habits? One reason people are creatures of habit is that habits are efficient: People can perform useful behaviors without wasting time and energy deliberating about what to do. Especially when we are assaulted with choices. For those who are working through their own habit of skimming , here’s the TL;DR wrap up of an NPR article : “Neuroscientists have traced our habit-making behaviors

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Total Airport Management to Enhance Airport Operations across the Value Chain: Frost & Sullivan

Frost & Sullivan

Total airport management market to reach $1.20 billion by 2030. Santa Clara, Calif. – February 23, 2021 – Frost & Sullivan’s recent analysis, Data Integration to Drive Global Total Airport Management (TAM) Market Growth, 2030 , finds that total airport management (TAM) aims to address multiple challenges faced by airports across various operational categories, including passenger processing, airside operations, safety and security, facilities management, and landside operations.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Removing Barriers - Virtual and Hybrid Events

CenterPoint Group

Now, more than ever, we are seeing change in businesses and life as we know it. Our partner, ALTOUR , will continue to stand by you as a consistent partner as we navigate this new way of life. From concept to completion we are your solution for exceptional virtual and hybrid event management. Whether you’re planning a strategy meeting for internal employees, a networking conference, forum for colleagues around the globe, or full-scale tradeshow, we provide you with custom, scalable solutions to

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Digitalization to Boom as Industrial and Energy Organizations Focus on Lowering Operational Costs and Garnering Higher Revenues

Frost & Sullivan

The smart manufacturing trend that will span the next 5 to 10 years will trigger the adoption of digital solutions across industries, says Frost & Sullivan. Santa Clara, Calif. –February 23, 2021–Frost & Sullivan’s recent analysis, Digital Industrial and Energy Guidebook , highlights critical market issues—complex market messaging, several me-too solutions, value-creation uncertainties, and quick-hit benefits realization—that restrain organizations from wide-scale digital solution adopti

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Rising Up to Marketing Transformation

The 2112 Group

Meaghan Sullivan joins Channelnomics’ Changing Channels host Larry Walsh to recount the marketing lessons learned during the pandemic and how those learnings will shape digital go-to-market strategies for years to come. COVID-19 changed everything in the way vendors and partners generate demand, curate sales, and cultivate productive customer relationships.

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Does the non-use of your trademark because of COVID or the pandemic mean you legally abandoned your rights?

Tishkoff

If a mark owner stops using a trademark for a sufficiently long period, his rights may become vulnerable to third-party claims of abandonment. To maintain a federal trademark registration, trademark owners periodically must file declarations of continued use with the USPTO. COVID per se does not automatically suspend the duty to file such declarations of use.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Mastering the basics

Remarkable Partnerships

We’re incredibly excited to be joining over 235 corporate partnerships professionals at the first ever Corporate Partnerships Everywhere conference tomorrow. This conference will give us all the chance to step back and draw inspiration from those around us. It will also give us an opportunity to learn some new techniques, and to master the basics of corporate partnerships.

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Inovalon Lauded by Frost & Sullivan for Continuously Advancing Data-Driven Healthcare with Its Cloud-Based Inovalon ONE® Platform

Frost & Sullivan

Based on its recent analysis of the North American healthcare and life sciences analytics cloud solutions market, Frost & Sullivan recognizes Inovalon (Nasdaq: INOV) with the 2021 North American Company of the Year Award. Inovalon’s cloud-based solution, the Inovalon ONE ® Platform, enhances the operations of healthcare payers, providers, life sciences, and pharmacy organizations by helping them improve clinical quality outcomes and economics.

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Making the Most of the AWS ISV Accelerate Program

Tackle.io

AWS wrapped up 2020 by hosting a re:Invent unlike any we’ve ever experienced before and had a deluge of announcements to go along with it. Here at Tackle, we are particularly excited about AWS making its ISV Accelerate Program open to the public ! The ISV Accelerate Program is geared towards AWS Partners who provide solutions that run on or are integrated with AWS and want to engage and co-sell with AWS.

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Brand Team 101

Aepiphanni

What is it and how can it help your business grow. If the business is your bread, then your brand is the baker— how good a business will turn out depends a great deal on the brand. So it makes sense to invest in it, right? The catch, however, is that branding is not a one-off project. It calls for continuous efforts directed at ensuring uniform brand communication across all departments in your organization.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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What To Look For In a Planning and Budgeting Solution?

TRG Blog

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How to Encourage Exponential Thinking

Project Management Institute

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ScImage Lauded by Frost & Sullivan for Its Cloud-based Enterprise Imaging Platform, PICOM365

Frost & Sullivan

SANTA CLARA, Calif. — February 23, 2021 — Based on its recent analysis of the North American cloud-based enterprise imaging solutions market, Frost & Sullivan recognizes ScImage, Inc. (ScImage) with the 2020 North America Enabling Technology Leadership Award for its PICOM365 Enterprise Imaging platform. As a pure cloud-based solution, it offers best-in-class accessibility, integration with third-party imaging tools, and a seamless interface for physicians that allows them to read and interpr