The Most Critical Factor
Peter Simoons
JANUARY 30, 2022
The Most Critical Factor for the Success of an Alliance. At the start of the 21st century, I received a phone call from my partner. He and I were working together on a joint venture and he informed me that going forwards, I would have to fund our alliance. During the setup stage of our joint venture, we had agreed that he was the financial guy! He would fund the venture and I would run the business.
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