Impact

AUGUST 23, 2022

‘Tis almost the giving season, and while holiday retail forecasts come into view, consumers ready their wallets for year-end promos, deals, and splurges. This year feels a little different as inflation rates rise faster than brands can pass along these costs to consumers. Salesforce predicts, for example, that this holiday’s top behavioral change will be even earlier buying, with consumers hoping to purchase gifts early in case prices rise.

Retail 52

Retail 52

Channel Insider

AUGUST 23, 2022

The channel has largely taken over from direct sales as the best way for IT vendors to sell their wares. Particularly when it comes to cybersecurity, the as-a-service market is booming. Managed service providers (MSPs) and managed security service providers (MSSPs) are steadily taking up more and more market share. Many IT vendors have launched their own subscription services in an attempt to safeguard market share.

Collaboration 97

Collaboration Ecosystems Business development 97

Impact

AUGUST 23, 2022

Influencer marketing in Southeast Asia rapidly grows yearly due to increased internet users. In 2021 alone, 40 million new internet users came online — bringing internet penetration to 75 percent in the region. Eight out of ten of those new users purchased online at least once. With the region’s thriving internet economy, high levels of mobile usage, and youthful demographics, influencer marketing creates an effective growth strategy for brands and influencers.

Government 105

Government 105

Remarkable Partnerships

AUGUST 23, 2022

The early days of being a corporate fundraiser can be daunting. When I started as a corporate fundraiser I was in a brand new profession, in a new sector and I felt nervous, overwhelmed and alone. We want every corporate fundraiser to get off to the best possible start. Which is why we have created this blog sharing our five top tips for new corporate fundraisers.

Corporate partnerships 52

Corporate partnerships Energy 52

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Impact

AUGUST 23, 2022

Consumer behavior no longer supports an ad-first model for publishers. One survey showed that 56 percent of respondents prefer online shopping to a traditional in-person experience. Additionally, 59 percent of shoppers conduct online research before making a major purchase. As a result, publishers recognize commerce content as an increasingly attractive revenue stream.

Ecosystems 52

Ecosystems 52

Impact

AUGUST 23, 2022

For many people, social media likely takes up a large portion of your time no matter how you spend your day. Let’s look at Indonesia: the average daily time spent on the internet is eight hours and 52 minutes — mostly from streaming and social media. Add a social media penetration rate of 88 percent to that, and you quickly realise that influencer marketing should be your top priority.

Partnership management 52

Partnership management 52

Frost & Sullivan

AUGUST 23, 2022

SAN ANTONIO, TX — 23 August 2022 — Based on its recent analysis of the Global Secure SD-WAN Industry, Frost & Sullivan recognizes Palo Alto Networks with the 2022 Company of the Year Award for delivering visionary innovation and performance. The Palo Alto Networks Prisma SD-WAN enables simplified, secure, and consistent connections that help customers modernize their branch infrastructure.

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Impact

AUGUST 23, 2022

impact.com, in partnership with WARC, examines how the pandemic-driven growth of influencer marketing has accelerated influencers’ role in the consumer journey, and offers guidance for how brands and influencers can create mutually beneficial partnerships. NEW YORK – Aug. 23, 2022 – impact.com, the leading partnership management platform, in partnership with WARC, an international marketing intelligence company, today released an in-depth research report on the rapidly evolving brand-influencer

Partnership management 52

Partnership management Collaboration 52