August, 2023

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4 ways to prospect without pestering

Stellar Partnerships

My dog Bonnie is up for a ball game at any time of day or night. When I’ve been sitting at my desk for too long, she’ll remind me with a wet nose nudge or a paw on my leg. If I’m not responding she’ll simply drop the ball on my lap. I usually cave in because she’s cute and fluffy, not that I’m desperate for a game of fetch. It’s a fine line between prompting and pestering.

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The Importance of Conducting an Alliance Health Check

Peter Simoons

When I engage in discussions about the significance of an Alliance Health Check, I often encounter unanimous agreement. Everyone acknowledges its importance and recognises the value it can bring to an alliance. A health check helps to identify potential areas of misalignment and allows for timely course corrections, if needed. It also provides valuable insights for enhancing and fine-tuning the alliance relationship.

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THE DIFFERENT KINDS OF MARKETING PARTNERSHIPS: PART 2

Be Partner Ready

In P art 1 , we explored some of the partnerships funded by the Marketing purse, including Brand Aligned Partnerships, Co-Branding and Cause Related Marketing. Now, we look at Sponsorship. Sponsorship We’re all familiar with sponsorship, we see sponsors whenever we attend a sporting event, festival or theatre. The images above, show what is called a ‘lock up logo’ , combining the corporate sponsor and sponsee together.

Legal 130
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3 ways to connect with CSR managers

Stellar Partnerships

My country friend Kate told me of her favourite maxim “don’t look over the fence into the next paddock”. It was her way of saying that the grass might look greener and you’ll spend too much time obsessing about the neighbour’s paddock to look after your own properly. But what if you peer over the fence and you find that your neighbour is having the same problems?

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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The Importance of Timely Legal Involvement in Alliance Activities

Peter Simoons

A recent client conversation brought to mind a valuable lesson I learned about the significance of involving legal expertise in a timely manner relating to the process of forming alliances. Back in the summer of 2003, I found myself amidst a negotiation for an alliance contract between two multinational corporations. The objective of this negotiation was to establish a partnership for a combined product offering and to facilitate seamless cooperation between our sales teams, aiming for a triple

Legal 130

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Top 15 Customer Acquisition Agencies to Work With in 2023

Jake Jorgovan

In the ever-evolving world of business, the pursuit of customer acquisition remains paramount. Navigating this complex landscape requires the expertise of agencies that understand the intricacies of attracting and engaging audiences in the digital realm. I've explored the realm of customer acquisition agencies and I'll introduce you to the top 15 agencies that have mastered this art, effectively transforming businesses into industry powerhouses.

Retail 130
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The Harmonious Convergence of Open Source and Standards with IEEE-ISTO

ISTO / IEEE

In a dynamic world where innovation reigns supreme, the realms of open source software and industry standards have converged. A notable voice in this narrative is Heather Meeker, a seasoned lawyer and venture capitalist whose expertise lies at the intersection of open source software licensing and corporate strategy. Heather, as a member of the board of IEEE-ISTO, brings forth her perspective on the symbiotic relationship between open source and standards in shaping the landscape of technologica

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CSR, ESG & SUSTAINABILITY – WHAT DO THEY ALL MEAN?

Be Partner Ready

In the past decades, there’s been growing demand for companies to take responsibility for their negative impact on society and the environment. As a result, two concepts – and terms – were born: CSR (Corporate Social Responsibility) and ESG (Environmental, Social & Governance). While these terms are often used interchangeably, it’s important to understand that they’re different.

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Hello from the other side: Bupa

Stellar Partnerships

We recently had a conversation with Roger from Bupa about their ESG and partnership efforts. Bupa is a health and care company committed to helping their customers live longer, healthier, happier lives and making a better world. Our conversation was extremely rich and I think you’ll find there are some incredibly helpful insights documented below. For that reason, this is a much longer article than normal.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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7 Strategies for Enterprise Co-sell Success

PartnerTap

Over the past few months I’ve had lots of conversations with Fortune 500 executives about how to make their co-sell initiatives successful after investing in PartnerTap. These massive companies are all in different stages of their co-sell transformations and co-selling rollouts across their partners. But they all share a common goal: embrace co-selling to scale up revenue with and through their partners.

Finance 130
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6 Things Top Cloud Sellers Do To Stand Out

Tackle.io

You’ve heard it here hundreds of times. Partnering with the hyperscaler Cloud Providers to drive revenue is an efficient way to go-to-market because, done well, it results in faster sales cycles, larger deals, pipeline growth, and higher win rates. But so many ISVs on this path struggle because they don’t know where to invest time and resources or what initiatives and activities will have the most impact on driving the partnership forward.

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Five9 Awarded by Frost & Sullivan for Empowering Exceptional Customer and Agent Experiences through its VoiceStream APIs

Frost & Sullivan

San Antonio, TX — August 8, 2023 — Frost & Sullivan continuously researches the cloud contact center industry and, based on its most recent findings, recognizes Five9 with the 2023 North American Enabling Technology Leadership Award. Five9 has been a leading provider of cloud contact center solutions for almost 25 years and has consistently placed well on Frost & Sullivan’s Enterprise Cloud Contact Center Market Radar as one of the most innovative, highest growth providers in North Ameri

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Unleashing Ethereum’s Potential | Revolutionizing Industries with IEEE-ISTO

ISTO / IEEE

In the fast-evolving landscape of blockchain technology, the spotlight often falls on the realm of cryptocurrencies. However, beneath the surface lies a world of innovation and transformation that extends far beyond digital coins. In a compelling video interview, Dan Burnett, the Executive Director of the Enterprise Ethereum Alliance, brings to light the profound influence of Ethereum’s blockchain technology on businesses and industries across the globe.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Spot the bot: 5 types of influencer scams [+5 tips to avoid them]

Impact

Media-savvy consumers and digital natives look for authenticity in marketing. In recent years, brands have increasingly turned over marketing budgets to influencer marketing as a way to connect with a wider audience. But, with the rising trend in creator partnerships, brands are more likely to encounter fake influencers. According to Statista, 49 percent of Instagram influencers on average were involved in fraudulently inflating follower count.

Legal 98
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How much is your brand worth?

Stellar Partnerships

How much is your brand worth? It’s always been a curly question for nonprofits trying to figure out how to price a corporate partnership. In light of the FIFA Women’s World Cup, we’ve been asked if a brand is worth more if the team wins or loses.* The prizemoney is smaller but Australia’s new favourite team the Matildas are playing a bigger and longer game than just the next fixture.

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7 Strategies for Enterprise Co-sell Success

PartnerTap

Over the past few months I’ve had lots of conversations with Fortune 500 executives about how to make their co-sell initiatives successful after investing in PartnerTap. These massive companies are all in different stages of their co-sell transformations and co-selling rollouts across their partners. But they all share a common goal: embrace co-selling to scale up revenue with and through their partners.

Finance 130
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PAI Seeks Public Comment on the AI Procurement and Use Guidebook for Newsrooms

Partnership on AI

Share Our Blog / Blog Local News PAI Seeks Public Comment on the AI Procurement and Use Guidebook for Newsrooms August 3, 2023 Content Wrapper Click here to start editing --> Content Row Click here to start editing --> Automated writers, image generators, and even synthetic voice overs – in the past year, we have seen much discussion about AI in newsrooms.

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The Essential Guide to the Buying Experience of the Future

Your buyers’ lives, preferences, and expectations have changed. Over two-thirds of buyers prefer remote or digital interactions — and they expect those interactions to be substantive and valuable. They hold sellers to a high standard, and that means the buying experiences of the past — in-person meetings, transactional conversations, and linear sales funnels — no longer deliver.

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Better together: IBM and Microsoft make enterprise-wide transformation a reality

IBM Business Partners

IBM® and Microsoft—the two largest global IT companies—are working together. While many may see IBM and Microsoft as competitors, we are much better partners bringing the best of both companies together to accelerate impact and influence at scale. We provide current and new clients the unique opportunity to take advantage of the combined value from our technology, cloud, and consulting services alongside our ecosystem of partners to meet ever-evolving business needs.

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How New U.S. Merger Guidelines May Impact Tech MSPs

Channel Insider

On Wednesday, July 19, the United States Department of Justice (DOJ) and Federal Trade Commission (FTC) released proposed additions and addendums for their joint Merger Guidelines to the general public. These suggested updates are drafted for public comment and not yet finalized. In their current form, the 13 proposed guidelines aim to “identify potentially illegal mergers” based on a number of different criteria that account for how competition works in the modern economy.

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PSMJ Resources Announces the Top-Performing Architecture and Engineering Firms for 2023

PSMJ Resources Blog

PSMJ Resources, Inc., the world’s leading authority on architecture, engineering, and construction firm management, announces the members of the 2023 Circle of Excellence. Sixty-eight exceptional architecture and engineering firms made it onto the exclusive list this year. PSMJ designed the Circle of Excellence to highlight successfully managed firms that demonstrate outstanding achievements in areas such as profitability, overhead management, cash flow, productivity, business development, staff

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Escaping the Saviour Complex: Letting Go of the Urge to Rescue

INSEAD Knowledge

A woman was driving on a mountainous road in deep winter. Her car hit a patch of ice and slid over the edge. As the woman tried to stop the car from crashing into a ditch, someone else’s life flashed before her eyes. The woman, as it happens, was suffering from a phenomenon known as the rescuer syndrome or saviour complex. Individuals affected by this syndrome have an inherent desire to help people in need.

Energy 65
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5 Essential Virtual Selling Practices Every Company Must Have by 2023

Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing

Virtual sales success requires new ways of thinking. Sales managers, trainers, sales enablement managers, and sales reps across all industries must adjust to this digital transformation. That doesn’t mean, however, that you can transfer the old ways of doing business to the new blended selling environment. You need to implement essential virtual selling processes or you will get left behind.

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Why Is Co-Selling Suddenly So Important?

PartnerTap

Have you noticed a change in how executives talk about growth this year? The tone is different, there’s more concern and anxiety in their voices. At the beginning of 2023 all the talk was around the macroeconomic forces slowing down purchases. It was generally assumed that when the market picked up, sales would go back to normal. Unfortunately, that isn’t happening.

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impact.com Announces Growth in the Second Quarter Led by Global Client Expansion and Launch of its New Creator Platform

Impact

Q2 highlights include the new fully integrated influencer and creator management platform, research on the secrets to thriving brand and creator partnerships, and successful flagship customer events NEW YORK—August 30, 2023 —impact.com, the world’s leading partnership management platform, announced today the company’s growth in the second quarter fueled by global client growth and the launch of its new industry leading, fully integrated influencer marketing platform, reinforcing its position as

Credit 59
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Take advantage of AI and use it to make your business better

IBM Business Partners

Artificial intelligence (AI) adoption is here. Organizations are no longer asking whether to add AI capabilities, but how they plan to use this quickly emerging technology. In fact, the use of artificial intelligence in business is developing beyond small, use-case specific applications into a paradigm that places AI at the strategic core of business operations.

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CSIRO Launches R&D Course for Aussie SMEs, Including MSPs

Channel Insider

Australia’s premier tech research and national science agency, CSIRO, has announced a program designed to help Australian SMEs develop IP in cyber security and digital technologies. The Innovate To Grow: Cyber Security and Digital Technology program features a 10-week online learning course that will help businesses assess research and development (R&D) viability, define and refine their value proposition, build a business case for the innovation, and prepare a strong funding application.

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Strategic ABM Gifting: A CMO’s Silver Bullet to Engage the Enterprise

Today’s customers are hungry for human connections, but how do you break through the digital noise? How do you connect on a more personal level? A strategic ABM gifting campaign can help. You can target accounts and prospects by sending gifts or direct mail. It will help you stand out from the crowd and increase your chances to connect. Download Sendoso’s complimentary eBook to learn: Effective ways to level up your gifting strategy for the enterprise customers.

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Top Reasons Entrepreneurs Should Invest In A Franchise Business

Binfire Collaboration Blog

Are you an aspiring entrepreneur looking to make a mark in business? Do you want to own a successful business that will yield a high return on investment? If you answer yes, you should consider investing in a franchise business. Whether you’re looking into a fast food chain or owning a coworking space that’s trademarked you’ll be surprised at the benefits these types of enterprises could offer you.

Finance 52
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Inside the Black Box Crucial to Megaproject Success

INSEAD Knowledge

The scale of investment projects has been steadily increasing over the last three decades – gone are the days when US$100-million price tags impressed. Now, Azerbaijan's Khazar Islands artificial archipelago, Turkey's urban renewal drive in Istanbul and Saudi Arabia's Masjid al-Haram are just a few examples of projects set to exceed US$100 billion. NEOM, a futuristic city spearheaded by the Saudi Crown Prince, is expected to top US$500 billion.

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Why Is Co-Selling Suddenly So Important?

PartnerTap

Have you noticed a change in how executives talk about growth this year? The tone is different, there’s more concern and anxiety in their voices. At the beginning of 2023 all the talk was around the macroeconomic forces slowing down purchases. It was generally assumed that when the market picked up, sales would go back to normal. Unfortunately, that isn’t happening.