January, 2023

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Use Partners to Crush CX

Partner Path

3 Reasons to Engage Partners in Customer Success We all know that customer success is important. If customers aren’t successful using your products, they’re not going renew their subscription let alone grow their footprint. As soon as they hit ‘cancel,’ the investment you made in landing that customer vanishes. In our recent study we highlight several ways to engage partners in customer success motions.

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Is Alliance Management Common Sense?

Peter Simoons

In one of our previous Alliance Masterclasses one of the participants asked me “ Isn’t it all just common sense? ” We had just discussed the management phase of an alliance. The management phase is the phase where all of the preparation has been done, the alliance has started and is in full operation, effectively the company and their alliance partner are collaborating!

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DEI in meetings BIG and small

Partners Preceptors

DEI in meetings BIG and small By: Kristyn McCauley, CAE, CMP Over the past year I have served on the Florida Society of Association Executive’s DEI (Diversity, Equity, and Inclusion) Committee, and part of my desire for serving on this committee came from wanting to be part of these conversations that I think are really important to have when you work in the AMC model for multiple, diverse clients with diverse memberships.

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The need for partnerships in a polarised world

Stellar Partnerships

I once visited the World War One battlefields in France. It was moving to see the fields of crosses that stretched far into the distance. More surprising was a visit to the trenches. The German trenches were so close to the British ones that a decent cricketer could easily hit the stumps on the other side. But both sides were dug in deep and just kept lobbing bullets and artillery across the gap at each other, until they had fought to a standstill.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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How to Do a Partner Program Audit

Chaneltivity

The best way to start the new year off on the right foot? An audit of your partner program. As you know, reseller channels can be an invaluable lifeline in tough economic environments, and a solid bonus in bull markets, sending you warm leads, and promoting your product and content. But those benefits aren’t a guarantee. Disorganized and disjointed processes limit partner engagement and may even turn partners away.

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Three Turns Ahead

Partner Path

Crafting a Plan for Partnering Success. Any good snow skier knows to look three turns ahead to navigate moguls with speed and agility. If your focus is on the current bump, by the time you navigate that turn, you’re tossed back on your heels and in a scramble to set up for the next turn. If you look three turns ahead, you’ve created a visual path and are now executing that plan.

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Change: Understanding the Alliance Management Process

Peter Simoons

I was thinking of a theme for 2023 and somehow the word “change” kept coming back to mind. Now, this is not so strange as we’ve all experienced a lot of change during the past few years. Beit for instance the global pandemic or an energy crisis, both challenged our ability to change and adapt. However, I was wondering, is change a theme for just this coming year, or is change a constant?

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ChatGPT and the Future of Business Education

INSEAD Knowledge

Over a million users have tested the potential and limits of ChatGPT – a chatbot developed by AI research company OpenAI – to write emails, poems or code, or even produce entire research papers. The chatbot recently passed a Wharton School MBA exam, prompting further admiration and alarm. Several academic journal publishers have banned authors from using ChatGPT, and professors are changing exams and assignments in response to the tool.

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Break 3 habits for better partnerships

Stellar Partnerships

During the summer holidays our habits change. We get used to sleeping in, moving at a slower pace in the heat, long lunches and ice cream in the sun. As the holidays come to an end, we have to shed some of those habits as they no longer serve us for the year ahead. For me, it’s back to shoes instead of thongs and goodbye to the afternoon naps. If you want to grow partnerships in 2023, you’ll need to examine the habits that have developed in your organisation and whether they are supporting or hi

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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The remarkable Remarkable Partnerships 

Remarkable Partnerships

Including 6 learnings on building corporate partnerships. This is a guest blog by Richard Turner, Director of Fundraising, SolarAid. Have you ever built a house of cards? Spending what feels like ages carefully constructing the highest triangle possible only of course for it all to come crashing down! That’s how I used to view corporate fundraising.

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B2B Podcast KPIs: Which Are Most Valuable?

Jake Jorgovan

There are many key performance indicators (KPIs) that can be tracked to measure the success of your B2B podcast. So many, in fact, that knowing which ones to track can be overwhelming or confusing. B2B podcasts come in two broad categories: those by small to medium-sized businesses (SMBs) and those by large, enterprise companies. The priorities are usually different depending on which category you’re in, so we’ll take a look at the best KPIs to track for each.

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Modern Solutions that Empower Hotels to Overcome Challenges Today

TRG Blog

The challenges and expectations of businesses in the Hospitality industry can change drastically overnight. Hoteliers need agile solutions that can grow with the business while also ensuring they can meet changing regulations and market demands with ease.

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Looking Back to Improve the Future

Peter Simoons

The beginning of the New Year is always a good moment to reflect, by looking back and learning lessons from the past to bring them forward into the upcoming year. When you do so, think about what went well and what didn’t go so well. Or, in other words, what were your successes and failures? Personally, I’m not a fan of the word failure, because of its negative connotation.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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How Storytelling Makes You a Better Leader

INSEAD Knowledge

A CEO stands before a room of jaded employees, presenting an endless series of PowerPoint slides packed with information. The energy drains from the room as everyone struggles to digest all the details and keep their eyes open. When it’s finally over, all agree the meeting was a complete waste of time. Does this scene seem all-too familiar? While executives often lack the ability to tell good stories that fully engage their employees, smart leaders know that stories are a secret weapon – the mo

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Biotech is Back to Work: JPM 2023 Week Wrap Up

LaVoie Health Science Blog

JP Morgan Week wrapped up earlier this month with a flurry of new data, partnerships, investor meetings, and pharmaceutical interest. Here are the five key takeaways of the conference and what to expect as we come to the end the first month of the year: Biotech is Back: The COVID-19 pandemic caused a downturn for the biotech sector as whole, but JP Morgan Week showed a strong turnout, proving interest in both the science and investor sides of the industry.

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Frost & Sullivan Awards Nexthink with the 2022 Company of the Year Award for Improving the Digital Employee Experience

Frost & Sullivan

SAN ANTONIO, TX. – January 26, 2023 – Based on its recent research and vendor assessments in the global digital employee experience platform market, Frost & Sullivan recognizes Nexthink with the 2022 Company of the Year Award. This recognition was bestowed based on Nexthink’s comprehensive platform that optimizes the digital employee experience (DEX) and encourages business sustainability practices.

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Navigating IT costs for Businesses

CenterPoint Group

IT costs can be a significant expense for businesses of all sizes. From hardware and software to staff and maintenance, there are many factors that contribute to the overall cost of IT for a company.

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The Essential Guide to the Buying Experience of the Future

Your buyers’ lives, preferences, and expectations have changed. Over two-thirds of buyers prefer remote or digital interactions — and they expect those interactions to be substantive and valuable. They hold sellers to a high standard, and that means the buying experiences of the past — in-person meetings, transactional conversations, and linear sales funnels — no longer deliver.

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BE the change: Lead and embrace perpetual learning in 2023

Thinkers 50

Interview with Terence Mauri , Founder of Hack Future Lab, MIT Entrepreneur Mentor and Visiting Professor at IE Business School While leaders all over the world are rethinking the future of work, talent and leadership what are the top success headlines for 2023? The big story for leaders in 2023 is ‘BE the change’ which I define as leading and embracing perpetual learning.

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Treat People Like People (Part 2)

Managed Services Platform

Where to listen: Apple: [link]. Last episode we talked about "What is wrong with the MSP industry, that we don't treat people like people" which we will hit hard on next week.

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In Times of Chaos, Know Yourself

INSEAD Knowledge

We are entering a time of catastrophe, a time marked by momentous, tragic events of a destructive nature. For mathematicians of chaos, catastrophes are bifurcations of the dynamics of a system. Instead of evolving linearly, the system presents an increasing number of bifurcations, inevitably leading to chaos. For those who take a step back, chaos is not an absence of order.

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Administrative Assistant Intern

LaVoie Health Science Blog

Introduction The role of the Administrative Assistant Intern (Part-Time/Full time) is to support health and science focused Agency’s operations initiatives. Reporting to COO/SVP of Finance & Operations the Administrative Assistant will assist with day-to-day operations and is part of the Operations Team with EA and CEO. This is a 3-month internship position (24-40 hours/week for 3 months to start) with a possibility of extending the position.

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5 Essential Virtual Selling Practices Every Company Must Have by 2023

Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing

Virtual sales success requires new ways of thinking. Sales managers, trainers, sales enablement managers, and sales reps across all industries must adjust to this digital transformation. That doesn’t mean, however, that you can transfer the old ways of doing business to the new blended selling environment. You need to implement essential virtual selling processes or you will get left behind.

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Win at Digital Transformation By Connecting Portfolio Management and Value Stream Management 

Planview Blog

No organization in any industry is immune to the necessity of digital transformation to remain competitive. Four out of five CEOs are looking to digital technology investments to counter current economic pressures, including inflation, scarce talent, and supply constraints. However, many digital transformation initiatives struggle to deliver the expected financial value, with more than half lagging behind original estimates, according to a Gartner survey of CIOs.

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How to Measure the Value of Innovation

Hype

Executing innovation at scale is a complex task and there’s plenty of advice out there on how supporting structures, whether physical or digital, should be architected, staffed, resourced, implemented, and continuously improved (see the ISO’s recommendations here ). The advice is equally abundant when it comes to the steps or actions innovation professionals need to take, or the gates through which they need to pass on their journey from strategy development and consultation with relevant audien

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Distributed software development: challenges and perspectives in 2023

Binfire Collaboration Blog

As it becomes harder and harder to source local talent, more companies are adopting the distributed software development model to complete their projects. We’ve compiled this short article to help you decide whether or not distributed software development is the right model for your team and project. What is the Distributed Software Development model?

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Tips for Building a Collaborative Relationship with Google Cloud

Tackle.io

It’s no exaggeration to say that partnering with a Cloud Provider is an essential component for Marketplace success. It’s the key to scaling your business through co-selling as well as the linchpin of a Cloud go-to-market strategy. . Companies that have successfully undertaken co-selling have done so in part because they’ve equipped their sales teams with the right messaging—and ensured that those teams know how to talk about co-sell and the benefits of the ISV/Cloud Provider partnership. .

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Strategic ABM Gifting: A CMO’s Silver Bullet to Engage the Enterprise

Today’s customers are hungry for human connections, but how do you break through the digital noise? How do you connect on a more personal level? A strategic ABM gifting campaign can help. You can target accounts and prospects by sending gifts or direct mail. It will help you stand out from the crowd and increase your chances to connect. Download Sendoso’s complimentary eBook to learn: Effective ways to level up your gifting strategy for the enterprise customers.

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Detrimental Collaborations: When Two Isn’t Always Better Than One

INSEAD Knowledge

Collaboration has become an important feature of various industries, particularly when it comes to creative work. This comes amid growing interest in non-hierarchical structures with autonomous teams and the increasing prevalence of open innovation. The benefits of collaboration – be it leveraging specialised expertise, sharing resources or allowing people with different skills and perspectives to learn from each other – have been widely discussed.

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Train for the Future: 2023

Dinkel Business Development

As I look back on 2022, I try to reflect on opportunities both gained and lost. Each year we learn new skills, develop new relationships, and overcome new challenges to improve ourselves and prepare for the future. Training and development should be a constant priority so we’d like to share some important tips to help give you a competitive edge in 2023.

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5 recommendations to build a high performing team 

Remarkable Partnerships

We know that charities are finding recruitment and retention of corporate fundraisers tough in the current market. There is hope. Charities who are investing in their people now are seeing the results. If you would like to build a high performing team who are engaged and motivated, find out how by following our recommendations: 1. Create an internal partnerships culture A partnership culture needs to be created beyond the corporate team.

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