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A Career in the Family Business: Duty or Choice?

INSEAD Knowledge

The career choices made by members of a family enterprise tend to be fraught with tension. Most experience unspoken pressure to join the family business, which becomes a problem when dreams and family expectations are at odds with each other. How do they decide whether to work in their family enterprise?

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Announcing the Thinkers50 2021 Coaching and Mentoring Award Longlist

Thinkers 50

Brenda led billion-dollar global businesses as a senior executive in Fortune 100 corporations such as Procter & Gamble and Bristol-Myers Squibb. Leading YOU ™, and her latest, The Forgotten Choice: Shift Your Inner Mindset, Shape Your Outer World. Brenda earned her MBA from Harvard Business School. 3: Ayse Birsel.