Remove operations making-sense-attribution-online-advertising
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Mobile app fraud prevention 

Impact

Contents Mobile marketing and the rise of scams Mobile app scams: the different types and how they work How to protect your program from mobile app fraud The future of mobile app marketing Mobile marketing and the rise of scams Online marketing is all about attention. But you don’t have to. Brands contend for attention in crowded app stores.

Credit 52
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Approaching a Data-Dominant Logic

TIM Review

Large amounts of information by themselves do not make the ability to sense change and respond effectively to it easier. In general, studies have found that firms to date have not been able to make use of a data-driven culture (New Vantage Partners, 2017), or so-called “analytics-culture” (Brown et al., 2016; Chin et al.,

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The Acceptance of Digital Surveillance in an Age of Big Data

TIM Review

However, advances in technology and the pervasive adoption of social media have dramatically increased the power of states and multinationals to carry out digital surveillance and even abuse personal online data (Taylor, 2002; Odoemelam, 2015; Sekalala et al., 2020; Leminen et al., 2000; Job, 2005; Zhao et al.,