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Six steps to help your retail partnerships thrive during an economic downturn

Impact

The Reserve Bank of Australia forecasts inflation to peak at around 7 percent by the end of 2022, with New Zealand already hitting 7.2 percent in the September 2022 quarter. Many retailers cut expenses when looming financial insecurities affect the market, and the marketing budget often lands first on the chopping block. .

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Navigate 2024 with these 5 insightful consumer shopping trends 

Impact

Yet these new habits present an unexpected opportunity for retailers. The 2023 Consumer Trend Benchmark research study by impact.com analyzes consumer spending throughout 2023 compared to 2022. These insights offer brands the data they need to reach today’s budget-conscious shoppers with a strong partnership strategy this year.

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6 essential mid-year consumer trends for 2023

Impact

The 2023 Mid-Year Consumer Trend research study by impact.com analyzes consumer spending during Q1 and Q2 of this year, comparing it to the same time periods 2022. These insights offer brands the data they need to craft a winning partnership strategy that aligns with evolving consumer preferences.

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How partnerships fuel revenue growth during economic uncertainty 

Impact

According to impact.com data , brands that invested in partnerships from 2020 to 2022 saw impressive results including: 29 percent revenue growth per year over the last two years. 41 percent growth in 2021 for brands that invested in partnerships early in the pandemic. Strengthen your partnership strategy with these tips: 1.

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The publisher’s guide to commerce content

Impact

Researchers estimate that digital ad fraud cost businesses $81 billion worldwide in 2022 and that 11 percent of global digital ad traffic is invalid. Though the world has returned to a greater sense of normalcy in the last two years, worldwide retail ecommerce sales still increased by 30.5 percent from 2020 to 2022.

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Partnership Strategies to Spur Electric Vehicle Fleet Management Market in North America and Europe

Frost & Sullivan

million in 2022 to $594.6 Thirdly, eLCV fleets of last-mile delivery companies in the eCommerce and retail sectors are demonstrating higher adoption of aftermarket telematics solutions compared to OEM provided telematics. million in 2028.

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From affiliate networks to modern partnerships — an evolution in the works

Impact

But here we are 20 years later and the affiliate channel is alive and kicking and generating profitable revenue for thousands of retailers across the globe. So how do we start doing partnerships? You guys need to say, What do partnerships mean to our company? What is this partnership strategy going to look like?

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