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Don’t Write Off Distribution Too Quickly

The 2112 Group

During a recent Channel Focus conference, a poll of attendees – largely channel chiefs and other professionals – revealed a perception that distribution is becoming less effective in contributing to vendors’ channel strategies and go-to-market operations. They asked me what I thought. They resell product to partners.

Credit 52
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Top 60 Digital Marketing Agencies to Consider in 2024

Jake Jorgovan

Partnering with Porter Novelli also offers access to world-class data insights, enhancing your ability to make informed decisions and tailor your strategies to meet the evolving needs of your market. Additionally, their global network allows for scalable solutions across various markets, providing your brand with the flexibility to grow.

Finance 130