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Podcast Marketing Strategy 101 - Tactics for both organic & paid podcast growth

Jake Jorgovan

This article covers everything I’ve learned from working at Content Allies , one of the top B2B podcast agencies and Listen Network , the most advanced ads network for podcasts looking to grow their audience, listenership and downloads. An effective podcast marketing strategy is crucial for several reasons.

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How to Market, Promote & Grow Your Podcast Audience to Increase Listeners

Jake Jorgovan

“How do I promote my podcast to get thousands of downloads per episode?” is one question I often get asked in my work with Content Allies. Through the work I do advising podcast agencies, and through the podcast ads company I run, Listen Network , I am spending most of my days helping companies grow their podcast audience.

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Essential Podcast SEO Strategies To Boost Visibility and Growth

Jake Jorgovan

Starting a B2B podcast is a great way to promote your brand and message. One strategy you can use to get your podcast in front of new listeners is Search Engine Optimization (SEO). This is the best way to boost your podcast’s visibility and traffic. At present, podcast keywords are king.

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Top Podcast Production Companies & Services in 2021

Jake Jorgovan

With so many moving parts involved in producing a high-quality podcast, it makes sense for businesses or individuals to outsource part or most of their podcast production to a team of experts. Whichever you choose, these podcast companies and agencies will help you launch a commercial quality podcast.

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Podcast Websites - Should You Create a Website for Your B2B Podcast?

Jake Jorgovan

If you’re starting a B2B podcast, you may be faced with a seemingly impossible number of logistical questions surrounding your new show. One question that may have come to mind is, “Should I build a standalone podcast website or a podcast page on my company website?” Should I Build a Dedicated Website for My Podcast?

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How To Effectively Market and Promote Your B2B Podcast

Jake Jorgovan

Podcasting is booming and there’s no end in sight for the growth in popularity of this medium. Luckily, if you’re running a B2B podcast, you’re not competing with the thousands of entertainment, sports, mystery and other consumer podcasts that are being published every day. How do you market your podcast?

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Podcast Strategy Basics: Choosing Your B2B Podcast Publishing Frequency

Jake Jorgovan

When a business sits down to create a podcast strategy, one of the first questions to be answered is: what will be our publishing frequency, or how often should we publish? The listening behavior of the B2B podcast audience is different from B2C. These are steep costs for any business.

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