blog measuring-marketing-effectiveness-in-the-digital-era 
Jake Jorgovan
JANUARY 26, 2024
Their responsibilities, traditionally encompassing advertising, market research, and customer service, have expanded to include digital strategy, data analytics, and customer engagement in the online realm. This article dives into the evolving role of the Chief Marketing Officer in 2024 and beyond.
IBM Business Partners
APRIL 25, 2024
Business process reengineering (BPR) is the radical redesign of core business processes to achieve dramatic improvements in performance, efficiency and effectiveness. This blog outlines some BPR examples that benefit from a BPM methodology. Organizations of all sizes and industries implement business process reengineering.
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SEO Magazine
NOVEMBER 10, 2023
In the ever-evolving digital marketing landscape, staying ahead of the curve is imperative to achieve online success. With over 1,350 marketers sharing their insights, it’s clear that artificial intelligence has become a game-changer in the industry. It is also important to acquire valuable intel about competing keywords.
IBM Business Partners
AUGUST 11, 2023
Implementing such solutions could be the key to a new era of productivity for your organization, but implementing new and expansive IT software can be intimidating. Manufacturing execution systems (MES) have grown in popularity across the manufacturing industry.
Impact
SEPTEMBER 2, 2021
Ultimate guide to influencer marketing: From influencer marketing fundamentals to putting best practices into action. In an era where traditional advertising resonates less with audiences, influencer marketing has emerged as a reliable way for marketers to maintain authenticity, drive brand awareness, and rake in revenue.
Impact
NOVEMBER 11, 2021
This guide will help you understand how to use affiliate marketing and partnerships to do just that. This guide will help you understand how to use affiliate marketing and partnerships to do just that. Contents: What is SaaS affiliate marketing? Foundations of affiliate marketing for SaaS companies. Get my free eBook].
IBM Business Partners
OCTOBER 20, 2023
AI plays a pivotal role as a catalyst in the new era of technological advancement. trillion is likely to come from consumption-side effects.” trillion is likely to come from consumption-side effects.” PwC calculates that “AI could contribute up to USD 15.7 ” Of this, PwC estimates that “USD 6.6
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