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Podcast Marketing Strategy 101 - Tactics for both organic & paid podcast growth

Jake Jorgovan

This article covers everything I’ve learned from working at Content Allies , one of the top B2B podcast agencies and Listen Network , the most advanced ads network for podcasts looking to grow their audience, listenership and downloads. An effective podcast marketing strategy is crucial for several reasons.

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B2B Podcast Growth: Practical Ways To Grow Your B2B Podcast

Jake Jorgovan

Starting a B2B podcast is a great way to raise your profile as a thought leader in your industry, connect with other leaders and potential customers by inviting them on as guests, and also to increase brand awareness for you as a host and for your company. But a podcast is only worth doing if you have people listening to it.

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Top Podcast Production Companies & Services in 2021

Jake Jorgovan

With so many moving parts involved in producing a high-quality podcast, it makes sense for businesses or individuals to outsource part or most of their podcast production to a team of experts. Whichever you choose, these podcast companies and agencies will help you launch a commercial quality podcast.

Finance 317
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How To Effectively Market and Promote Your B2B Podcast

Jake Jorgovan

Podcasting is booming and there’s no end in sight for the growth in popularity of this medium. Luckily, if you’re running a B2B podcast, you’re not competing with the thousands of entertainment, sports, mystery and other consumer podcasts that are being published every day. How do you market your podcast?

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Top Podcast Production Companies / Agencies in 2021

Jake Jorgovan

With so many moving parts involved in producing a high-quality podcast, it makes sense for businesses or individuals to outsource part or most of their podcast production to a team of experts. Whichever you choose, these podcast companies and agencies will help you launch a commercial quality podcast.

Finance 130
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The power of niche: How to get brand deals as a small influencer

Impact

On her podcast, Creator Club , YouTuber Katie Steckly explains, “If you have 100,000 followers, but not a single one of them will click on the links in your Instagram Story, it doesn’t really mean anything. Use platform-specific SEO tactics to create more discoverable content. Post voluntary UGC and tag the brands you feature.

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How Can Digital Marketing Trends Shape Your Agency?

SEO Magazine

Localized SEO With restrictions lifted and consumers having returned to the high street, local businesses focused a lot of their efforts on localized SEO. You could also use UGC to improve your SEO efforts, so it was a win-win for everyone. Leverage various mediums such as blogs, infographics, or podcasts for sharing content.