Impact

SEPTEMBER 23, 2021

In addition, partnership leaders orchestrate a range of activities that go well beyond traditional marketing activities, and they must develop and hone skill sets that span sales, enablement, finance, legal, business development, and operations.

Collaboration 59

Collaboration Legal Finance Energy 59

Impact

SEPTEMBER 30, 2021

Partnership professionals need to develop and hone skill sets around a range of activities that span across sales, enablement, finance, legal, business development, and operations. Effectively managing these new partner types requires a paradigm shift in three distinct ways: 1.

Legal 52

Legal Finance Retail Business development 52

Impact

AUGUST 5, 2022

This success is only possible when your team sees partnership marketing as a cross-functional discipline. Marketing Public Relations Product Marketing Business Development Customer Success Finance Legal. Follow the partnership life cycle process. Simplify efforts with partnership management software.

Partnering capability and readiness 52

Partnering capability and readiness Channels and alliances Partnership management Construction 52

Impact

OCTOBER 15, 2021

This guide covers: What is partnership marketing Partnership marketing IRL The benefits of partnership marketing The different types of channel partnerships Referral partnerships success stories Making partnerships work Partnership management platforms Choose the perfect partnership platform.

Channels and alliances 52

Channels and alliances Partnership management Partnership success Legal 52