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From affiliate networks to modern partnerships — an evolution in the works

Impact

Today, affiliates continue to be a mainstay in marketing practices. Impact Cofounder and Vice President of Strategic Initiatives Todd Crawford recently joined JEB founder and Profitable Performance Marketing podcast host Jamie Birch to talk about his long history in the affiliate industry. When pixels and cookies no longer work.

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How to Use Partner Scoring to Increase Channel ROI

PLM Alliances

A robust partner scoring method helps you understand partner strengths and weaknesses and increase return on each one. Look at the old guard of tech leaders — Cisco, Microsoft, Oracle — their product innovation gave them years of market dominance. Partners are a huge part of many company’s go-to-market efforts.

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How to Use Partner Scoring to Increase Channel ROI

PLM Alliances

A robust partner scoring method helps you understand partner strengths and weaknesses and increase return on each one. Look at the old guard of tech leaders — Cisco, Microsoft, Oracle — their product innovation gave them years of market dominance. Partners are a huge part of many company’s go-to-market efforts.

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How Software Startups Go-To-Market in the Cloud Era

Tackle.io

Welcome everyone to our second annual State of the Cloud Marketplace Report. Excited to get to share some of our insights and predictions with the entire software selling community. Our co-founders are from Boise, Idaho. [link] Get the entire 2021 State of Cloud Marketplaces Report. John Jahnke: All right. Ask questions.

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State of Cloud Marketplaces 2021

Tackle.io

Welcome everyone to our second annual State of the Cloud Marketplace Report. Excited to get to share some of our insights and predictions with the entire software selling community. Our co-founders are from Boise, Idaho. [link] Get the entire 2021 State of Cloud Marketplaces Report. John Jahnke: All right. Ask questions.

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Why Your Go-To-Market Strategy Matters

PLM Alliances

Defining and managing a strong go-to-market strategy is critical for your business. Unfortunately, too many companies fail to focus on their go-to-market strategy as a competitive advantage. But as a market matures, it is harder to sustain innovation. Most markets fall into one of two patterns.

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Announcing the Thinkers50 2021 Coaching and Mentoring Award Longlist

Thinkers 50

The Coaching and Mentoring Award is unique among our awards because it starts with a longlist of 50 nominees, selected via the 100 Coaches network. She is a believer of the WE before the I, the power of teams, and supporting one another to bring out the best in ourselves to become successful leaders of our diverse paths.