Tackle.io

FEBRUARY 24, 2022

Whether it’s “Listing and selling on Marketplace is too complex” or “Cloud Providers aren’t interested in co-selling with my business,” myths and misconceptions often drive the conversations around Cloud Marketplace. Sellers gain influence and leverage through the Cloud Partner and the surrounding ecosystem.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Credit 52

Tackle.io

FEBRUARY 24, 2022

Whether it’s “Listing and selling on Marketplace is too complex” or “Cloud Providers aren’t interested in co-selling with my business,” myths and misconceptions often drive the conversations around Cloud Marketplace. . Sellers gain influence and leverage through the Cloud Partner and the surrounding ecosystem.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Credit 52

Tackle.io

MARCH 4, 2021

We both have been in the industry for a good stretch and have the trophies and the scars from taking products to market through direct sales and traditional channels. Among heads of revenue, product, marketing, channel, finance, alliances, and sales operations, who’s the logical owner for transforming the business?

Channels and alliances 59

Channels and alliances Co-Alliance Global alliance Sales leadership 59

Mindmatrix

MARCH 4, 2024

The landscape of channel partnerships within the tech industry has undergone a considerable transformation. In times past, channel partner relationships were relatively straightforward and linear, but as technology and buying behaviours evolve, so too must the approach towards effective channel partnerships.

Co-Alliance 52

Co-Alliance Channels and alliances Strategic alliances Ecosystems 52

Tackle.io

APRIL 27, 2021

And I’ve been pretty involved in Marketplaces for the last five or six, that time spent at Trend Micro, a big global cybersecurity company and really spent a lot of time understanding the journey going from traditional sales models of direct in a really well-built channel to new models like Marketplace selling. Eric Elias: Yeah.

Co-Alliance 52

Co-Alliance Channels and alliances Partnering capability and readiness Engineering 52

Tackle.io

JUNE 9, 2021

co-founder Brian Denker. From my earliest days in alliances and business development, I have always operated with a swing big or go home attitude. To earn the attention of these alliances, you have to believe you can deliver real and lasting value to your partner and to their ecosystem of partners and customers.

Co-Alliance 52

Co-Alliance Channels and alliances Credit Legal 52

PartnerTap

FEBRUARY 3, 2021

Building and scaling a successful co-sell program is challenging because effective co-selling requires engagement between partnering field sales teams. We’ve seen many companies establish co-selling programs where their smaller partners pay for an elite co-sell status with the promise of access to their field teams.

Co-Alliance 246

Co-Alliance Channels and alliances Ecosystems Finance 246

Tackle.io

OCTOBER 26, 2022

For the third year in a row, Tackle surveyed both B2B software sellers and buyers about their participation in the Marketplaces, the value they get from the Marketplaces, the roadblocks they face, and the reasons they believe Cloud Marketplaces have the potential to become the revenue channel of the future.

Co-Alliance 52

Co-Alliance Channels and alliances Partnering capability and readiness Ecosystems 52

Tackle.io

DECEMBER 21, 2023

Successful ISVs understand this and make the most of their Tackle partnership in a few key ways to add substantial value to the business by integrating Tackle into the fabric of their workflows, streamlining sales processes, and navigating the complexities of the Cloud Marketplaces and co-selling with finesse.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Finance 52

Tackle.io

NOVEMBER 7, 2022

These capabilities provide ISVs with actionable pipeline data, a proven co-sell methodology and operating model to improve the experience, and sales workflow automation to accelerate and drive new revenue with AWS, Google Cloud, Microsoft, and IBM Red Hat. . BOISE, Idaho — Nov.

Co-Alliance 98

Co-Alliance Channels and alliances Finance Ecosystems 98

Tackle.io

JULY 13, 2023

In the simplest terms, Cloud GTM is the strategy a software company employs to leverage Cloud Provider ecosystems to drive lift to their revenue strategy. Learn more: Infographic: The Dawn of a New Go-to-Market Age With Cloud GTM, software sellers leverage the Cloud Provider ecosystems (AWS, Google, and Microsoft) to drive revenue.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Finance 52

Tackle.io

JUNE 30, 2023

In the simplest terms, Cloud GTM is the strategy a software company employs to leverage Cloud Provider ecosystems to drive lift to their revenue strategy. Clearly, economic headwinds seem to have little effect on the growth of Cloud Marketplaces and cloud ecosystems. Security and compliance/operational and finance mitigations.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Engineering 52

Channel Insider

APRIL 19, 2022

The enterprise channel partner has an extensive ecosystem for critical segments like design and experience, cybersecurity, and hybrid infrastructure. By leveraging behavioral experience insights and CRM data across channels, Stella aims to accelerate e-commerce processes. Table Of Contents. Securing Cyber Spaces.

Channels and alliances 71

Channels and alliances Co-Alliance Life science Engineering 71

Tackle.io

SEPTEMBER 28, 2023

Through co-sell, ISVs can steadily build sales momentum with trusted Cloud Partners, close more deals faster, and increase sales efficiency. Co-sell (and building relationships with Cloud Providers) is the glue that holds together an effective Cloud GTM strategy. Here are some of their tips and observations.

Co-Alliance 52

Co-Alliance Channels and alliances Engineering Legal 52

Tackle.io

NOVEMBER 7, 2022

These capabilities provide ISVs with actionable pipeline data, a proven co-sell methodology and operating model to improve the experience, and sales workflow automation to accelerate and drive new revenue with AWS, Google Cloud, Microsoft, and IBM Red Hat. . BOISE, Idaho — Nov.

Co-Alliance 52

Co-Alliance Channels and alliances Finance Ecosystems 52

Tackle.io

MAY 26, 2022

That’s precisely the question that Cory Schickendantz, DataStax Global Director of Cloud Ecosystems, and Teresa Letlow, StreamSets Vice President of Global Channels and Alliances, explored in a recent webinar with Sanjay Mehta, Tackle’s Chief Cloud Officer. Reach out to all of the ecosystems,” she said. AWS will help you.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Engineering 52

Tackle.io

MAY 26, 2022

That’s precisely the question that Cory Schickendantz, DataStax Global Director of Cloud Ecosystems, and Teresa Letlow, StreamSets Vice President of Global Channels and Alliances, explored in a recent webinar with Sanjay Mehta, Tackle’s Chief Cloud Officer. Read more: Co-selling 101 for Startups: Stand Out in a Crowded Field.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Engineering 52

Tackle.io

APRIL 28, 2022

And we encourage them, they should have a chief cloud officer, whether they call it that or a VP of alliances or whatever, but somebody who can look across the organization and figure out how to make the transition from traditional direct sales and channel sales to digital sales and marketplaces. Teresa Letlow: Thank you.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Engineering 52

Tackle.io

APRIL 28, 2022

And we encourage them, they should have a chief cloud officer, whether they call it that or a VP of alliances or whatever, but somebody who can look across the organization and figure out how to make the transition from traditional direct sales and channel sales to digital sales and marketplaces. Teresa Letlow: Thank you.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Engineering 52

Tackle.io

NOVEMBER 7, 2022

These capabilities provide ISVs with actionable pipeline data, a proven co-sell methodology and operating model to improve the experience, and sales workflow automation to accelerate and drive new revenue with AWS, Google Cloud, Microsoft, and IBM Red Hat. BOISE, Idaho — Nov.

Co-Alliance 40

Co-Alliance Channels and alliances Finance Ecosystems 40

Tackle.io

MARCH 23, 2022

I joined Tugboat Logic as a VP of alliances and channels since early 2021. My role is to build a global network of technology alliances, channel resellers, MSP advisory firms, as well as a network of auditors that can help us and help our mutual customers implement the audit readiness and compliance automation solution.

Co-Alliance 52

Co-Alliance Channels and alliances Finance Engineering 52

Tackle.io

SEPTEMBER 1, 2021

I’m the head of Cloud Alliances here at Dataiku, and Dataiku is an industry-leading everyday AI platform. And so one thing we see super commonly is maybe we’re working with the revenue side of the business or alliances and business development and things like that. “Okay, well, go make it happen.”

Channels and alliances 52

Channels and alliances Co-Alliance Finance Credit 52

Magnetrix

APRIL 7, 2022

Have a channel strategy from the beginning. Channel partner training and alignment across the partner organization. Co-branded content - does it give you a competitive advantage? MDF & co-op marketing. What should channel partners do to maintain a mutually beneficial relationship? Conclusion. Closing comments.

Co-Alliance 52

Co-Alliance Channels and alliances Channel strategies Strategic alliances 52

Tackle.io

AUGUST 31, 2022

It’s fun having finance people on a sales call, I love this. And I’ve been in finance for very large public companies to very small startups. billion in bookings were generated by co-selling with the cloud providers. Well, hopefully everyone on the call is joining from somewhere sunny and not super dry.

Finance 52

Finance Credit Co-Alliance Utilities 52

Tackle.io

AUGUST 31, 2022

It’s fun having finance people on a sales call, I love this. And I’ve been in finance for very large public companies to very small startups. billion in bookings were generated by co-selling with the cloud providers. Well, hopefully everyone on the call is joining from somewhere sunny and not super dry.

Finance 52

Finance Credit Co-Alliance Utilities 52

Tackle.io

SEPTEMBER 12, 2022

She’s the head of VC & startup ecosystems for the Americas at Google Cloud. Like me, lots of time in kind of the go-to-market channel sales world, including great companies like GitHub and Twistlock, which is now part of Palo Alto and ExtraHop, which had an equity event, what, about a year ago, I think, give or take?

Credit 52

Credit Co-Alliance Ecosystems Channels and alliances 52

Tackle.io

NOVEMBER 2, 2023

They’re making intelligent, data-driven decisions on when and where to co-sell with the clouds in an effort to drive brand strength, deal-level support, top-of-funnel growth, and ARR. Over the next few years, finance leaders will get on board with Cloud GTM being one of the most efficient revenue channels in their business.

Co-Alliance 75

Co-Alliance Channels and alliances Finance Ecosystems 75

Tackle.io

SEPTEMBER 21, 2021

About half of respondents held titles in Alliances, Channel, and Partner Management. Others included product/development, operations, finance, IT, marketing, and the C-suite. By and large, our predictions last year hit the mark, and we’ve continued to see rapid growth for this channel.

Channels and alliances 85

Channels and alliances Co-Alliance Finance Legal 85

Tackle.io

OCTOBER 25, 2022

About half of respondents held titles in Alliances, Channel, and Partner Management. Others included product/development, operations, finance, IT, marketing, and the C-suite. By and large, our predictions last year hit the mark, and we’ve continued to see rapid growth for this channel.

Channels and alliances 52

Channels and alliances Co-Alliance Finance Legal 52

Tackle.io

OCTOBER 25, 2022

About half of respondents held titles in Alliances, Channel, and Partner Management. Others included product/development, operations, finance, IT, marketing, and the C-suite. By and large, our predictions last year hit the mark, and we’ve continued to see rapid growth for this channel.

Channels and alliances 52

Channels and alliances Co-Alliance Finance Legal 52