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McKinsey: Channel Profile & Services

Channel Insider

McKinsey & Company is one of the most recognized names in the B2B ecosystem, as the oldest and largest global management consulting firm. Like many top IT channel partners , McKinsey offers a wealth of knowledgeable personnel, ongoing research, and industry experience, extending to relationships with a global network of business clients.

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The Alliance Leader’s Cloud Co-sell Playbook

Tackle.io

With Cloud GTM , software sellers leverage the Cloud Provider ecosystems to drive revenue. With co-sell, ISVs plan and collaborate with Cloud Partners on targeted accounts to show buyers how your joint solution fits into their current ecosystem. Co-selling and Marketplace go hand-in-hand to keep software deals flowing.

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Leveraging Channel Partners (and AWS’ CPPO) to Build a Customer-First Cloud GTM Strategy

Tackle.io

In the early days of Cloud Marketplaces, both ISVs and channel partners wrestled with ambiguity over how the Marketplace would affect software sales. For many, Marketplaces looked competitive to the channel and both channel partners and ISVs were initially resistant to the idea of integrating. What role would the reseller play?

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Leveraging Channel Partners (and AWS’ CPPO) to Build a Customer-First Cloud GTM Strategy

Tackle.io

In the early days of Cloud Marketplaces, both ISVs and channel partners wrestled with ambiguity over how the Marketplace would affect software sales. For many, Marketplaces looked competitive to the channel and both channel partners and ISVs were initially resistant to the idea of integrating. What role would the reseller play?

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Accelerate Channel Revenue with Smarter Program Choices

Channel Incentive Best Practices

Channel Mechanics is delighted to announce registration for their forthcoming Webinar: “ Accelerate Channel Revenue with Smarter Program Choices ” with guest speakers, Natalia Vianden , Director Global Channel Programs at Extreme Networks, A.J. – How to operationalize channel programs for the different maturity stages.

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What Do Modern Deal Registration Programs Look Like?

Channel Incentive Best Practices

One of the most popular channel programs to offer to Partners is that of Deal Registration. However, in today’s channel ecosystems, Deal Registration programs cannot be deployed in isolation from other programs in your overarching Channel GTM strategy. Kate Price, Global Channel Operations Manager, Extreme Networks.

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6 Things Top Cloud Sellers Do To Stand Out

Tackle.io

For companies that already have established routes to market (direct, channel, PLG, etc.), Top sellers get every function of their org on board From the C-suite to the sales team to ops, legal, finance, marketing… Cloud GTM is a route to market that requires all hands on deck. This is true of any go-to-market strategy.