Mindmatrix

JANUARY 25, 2024

In the B2B space, sales ecosystems have undergone a significant transformation over the years. However, in today’s business landscape, sales ecosystems have emerged which are driven by many-to-many interactions happening among all of the participants. The concept of sales ecosystems is not new.

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Ecosystems Co-Alliance Channels and alliances Collaboration 45

Mindmatrix

NOVEMBER 9, 2023

Personalized video assets are one of the many industry-firsts by Mindmatrix Pittsburgh, PA: Partner marketing and sales enablement service provider, Mindmatrix has taken its platform Bridge’s personalized asset generation and co-branding capabilities to a whole new level with its video personalization feature.

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Mindmatrix

FEBRUARY 13, 2024

By integrating Bridge’s partner, product, partner and solution locator into their e-commerce platform or website, companies can connect their end customer to the right seller (a partner from their channel network), the right product or solution, almost instantly. The locators have strong reporting and analytics features tied to them.

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Ecosystems Channels and alliances Co-Alliance Engineering 45

Mindmatrix

MARCH 30, 2023

In the B2B space, sales ecosystems have undergone a significant transformation over the years. However, in today’s highly competitive business landscape, modern sales ecosystems have emerged, which are driven by many-to-many interactions happening between the various participants of the modern sales ecosystems.

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Mindmatrix

FEBRUARY 15, 2024

Pittsburgh, PA: Mindmatrix, the leading provider of sales ecosystem enablement , next-gen PRM and partner marketing solutions, announces the release of its latest product feature: the Collaboration Module. These discussions can be tagged and grouped into different categories for ease of reference at a later time.

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Co-Alliance Collaboration Channels and alliances Ecosystems 45

Mindmatrix

MAY 16, 2023

With the rise of modern sales ecosystems, where multiple stakeholders and channels play a crucial role, traditional PRM software platforms fall short. By integrating disparate systems and streamlining workflows, these platforms provide a holistic view of the sales ecosystem and enable seamless collaboration and decision-making.

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Ecosystems Co-Alliance Channels and alliances Collaboration 40

Mindmatrix

APRIL 10, 2024

Next-generation PRM , partner marketing and sales ecosystem enablement solutions provider, Mindmatrix Inc. , has unveiled its enhanced Sales Playbooks Module that revolutionizes sales automation for not just direct sales, but also across the partnership and channel ecosystem.

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Ecosystems Channels and alliances Co-Alliance Collaboration 45

Channel Insider

JANUARY 31, 2022

McKinsey & Company is one of the most recognized names in the B2B ecosystem, as the oldest and largest global management consulting firm. Like many top IT channel partners , McKinsey offers a wealth of knowledgeable personnel, ongoing research, and industry experience, extending to relationships with a global network of business clients.

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Channels and alliances Co-Alliance Partnering capability and readiness Telecommunications 69

Mindmatrix

MARCH 22, 2023

Having a strong sales ecosystem is the key to driving sales revenues. So, let’s take a look at what exactly is a sales ecosystem , and what are its key benefits. What is a Sales Ecosystem? The primary objective of a sales ecosystem is to streamline the sales process and create a seamless experience for end-consumers.

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Ecosystems Channels and alliances Co-Alliance 40

Channel Insider

APRIL 19, 2022

The enterprise channel partner has an extensive ecosystem for critical segments like design and experience, cybersecurity, and hybrid infrastructure. By leveraging behavioral experience insights and CRM data across channels, Stella aims to accelerate e-commerce processes. Table Of Contents. Securing Cyber Spaces.

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Channels and alliances Co-Alliance Life science Engineering 75

Tackle.io

NOVEMBER 16, 2023

As always, Tackle will be there, so be sure to drop by Booth # 259 or drop by our meeting space at the Grand Lux in the Venetian and say hello! Whether you’re a seasoned Marketplace and co-selling expert or a newbie, there are plenty of sessions (and networking opportunities) to attend this year. – 4:30 p.m.

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Channels and alliances Co-Alliance Strategic partnership Government 59

Tackle.io

NOVEMBER 2, 2023

They’re making intelligent, data-driven decisions on when and where to co-sell with the clouds in an effort to drive brand strength, deal-level support, top-of-funnel growth, and ARR. Over the next few years, finance leaders will get on board with Cloud GTM being one of the most efficient revenue channels in their business.

Co-Alliance 75

Co-Alliance Channels and alliances Finance Ecosystems 75

PartnerTap

FEBRUARY 3, 2021

Building and scaling a successful co-sell program is challenging because effective co-selling requires engagement between partnering field sales teams. We’ve seen many companies establish co-selling programs where their smaller partners pay for an elite co-sell status with the promise of access to their field teams.

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Co-Alliance Channels and alliances Ecosystems Finance 246

PLM Alliances

AUGUST 21, 2022

In our second Channel Chats episode, The Spur Group's CMO, Richard Flynn, is joined by Snowflake's Colleen Kapase , SVP WW Partners & Alliances. Highlights of the conversation include: What's unique about channel management at Snowflake. Co-selling versus re-selling with partners. Aligning channel and field sales.

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Channels and alliances Co-Alliance Channel strategies Channel management 52

PartnerTap

JANUARY 11, 2021

Up until recently, account mapping was a necessary risk, but now you securely share your customer account data with a Partner Ecosystem Platform. This sort of neutral, “Switzerland”, digital partner platform will allow channel and sales teams to securely share data that helps you grow revenue together.

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Co-Alliance Channels and alliances Alliance management Ecosystems 147

Mindmatrix

APRIL 24, 2024

Mindmatrix, the next-generation PRM , Partner Marketing and Sales Ecosystem Enablement Solutions provider has introduced an innovative Account Mapping feature to its PRM and Partner Marketing Software, Bridge, that supports account based marketing (ABM) and sales. About Mindmatrix Mindmatrix Bridge 5.0 Mindmatrix Bridge 5.0

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Channels and alliances Co-Alliance Ecosystems Collaboration 45

PartnerTap

JANUARY 26, 2022

Forming an Alliance. It was her idea for an automated account mapping solution, one desperately needed by channel teams to increase revenue. This was the beginning of an alliance and partnership that eventually led to the founding of PartnerTap. Co-Founders. PartnerTap was exactly what the market was looking for.

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Channels and alliances Co-Alliance Channel management Ecosystems 244

CoSell

JULY 13, 2020

As PRM has grown from ‘rare’ to ‘expected,’ sales leaders are seeing ways to link up an opportunity for partner planning, sales enablement, incentives, co-selling, co-marketing, and management. Within this ecosystem, an additional $971 million will be generated by 2023 in downstream technology services. • billion by 2023.

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Co-Alliance Channels and alliances Collaboration Ecosystems 130

Mindmatrix

APRIL 1, 2024

Establish an open communication channel by creating a feedback loop with partners. Collaboration Framework: Define the framework for collaboration, including communication channels, decision-making processes, and conflict resolution mechanisms. Foster trust and transparency to lay the foundation for a successful partnership.

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Partnership strategies Conflict resolution and communication Co-Alliance Ecosystems 52

Tackle.io

AUGUST 15, 2023

For companies that already have established routes to market (direct, channel, PLG, etc.), We often see Alliances teams driving this initiative on their own which, in the long-term, leaves them without the required support to even make a dent. Keep Learning: Leveraging Co-Sell with the Cloud Providers to Scale Revenue 4.

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Magnetrix

SEPTEMBER 7, 2022

The evolution of partnerships and ecosystems. The shift to the ecosystem model. Gauging the health of the ecosystem – how it impacts the success of partnerships. Establishing a Partner Ecosystem. Traditional metrics don’t apply when measuring the success of your ecosystem. Conclusion. Closing comments.

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Ecosystems Channels and alliances Co-Alliance Collaboration 52

Mindmatrix

MARCH 27, 2024

the leading provider of next-gen PRM , partner marketing and sales ecosystem enablement solutions, has made significant enhancements to its Partner Relationship Management (PRM) platform, Bridge. These upgrades represent a leap forward in empowering businesses to effectively manage their channel partnerships and sales ecosystems.

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Channels and alliances Co-Alliance Ecosystems Collaboration 49

PartnerTap

DECEMBER 14, 2020

Sales reps can then co-sell together driving more revenue for both companies. With PartnerTap ’s all-in-one Partner Ecosystem Platform , you can filter out unneeded data and find which accounts to target, but better yet, it gives you a full ecosystem overlap view. This is how companies find potential revenue.

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Co-Alliance Channels and alliances Alliance partnership Ecosystems 147

Mindmatrix

FEBRUARY 21, 2024

Mindmatrix, the premier provider of sales ecosystem enablement , next-gen PRM and partner marketing solutions, today announced that Avalara, Inc., With over 1,200 signed integrations with widely used business systems, Avalara boasts an expansive partner ecosystem. About Mindmatrix Mindmatrix Bridge 5.0

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Co-Alliance Partnering capability and readiness Channels and alliances Ecosystems 45

Mindmatrix

NOVEMBER 21, 2023

We have worked with and educated tens of thousands of Partnership and Channel professionals, and commonality across nearly 100%, is that they learn as they grow. Partner Marketing is more important than ever to every vendor’s partnering, ecosystem and channel strategy. “, she added.

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Channels and alliances Partnering capability and readiness Co-Alliance Ecosystems 59

PLM Alliances

MAY 4, 2021

In our second Channel Chat episode, The Spur Group's CMO, Richard Flynn, is joined by Snowflake's Colleen Kapase , VP WW Partners & Alliances. Highlights of the conversation include: What's unique about channel management at Snowflake. Co-selling versus re-selling with partners. Aligning channel and field sales.

Channels and alliances 52

Channels and alliances Co-Alliance Channel management Ecosystems 52

Tackle.io

JULY 13, 2023

In the simplest terms, Cloud GTM is the strategy a software company employs to leverage Cloud Provider ecosystems to drive lift to their revenue strategy. Learn more: Infographic: The Dawn of a New Go-to-Market Age With Cloud GTM, software sellers leverage the Cloud Provider ecosystems (AWS, Google, and Microsoft) to drive revenue.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Finance 52

Tackle.io

SEPTEMBER 18, 2023

Together, you’ll develop goals that align to your Cloud GTM journey—from when you’re just getting started to advanced strategies to improve your co-selling results. Tailored enablement to drive sales efficiency Tackle Coaches are equipped with a wealth of tips and tricks for sellers to better leverage the Marketplaces and co-selling.

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Co-Alliance Partnering capability and readiness Channels and alliances Ecosystems 52

PLM Alliances

AUGUST 21, 2022

As more companies today leverage partners as a vital component of a go-to-market strategy, having world-class channel management is more critical than ever. By some estimates, as many as 70% of alliances fall short of expectations for both the partners and the vendor. The six disciplines of channel management.

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Tackle.io

NOVEMBER 29, 2023

Gartner says overall cloud spend this year will eclipse $600 billion , driving increased accessibility for B2B software companies to distribute through the Cloud Marketplaces and co-selling programs, and grow their cloud partnerships. This can unlock pre-allocated funds where customers otherwise have limited budgets for new technologies.

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Co-Alliance Channels and alliances Ecosystems 52

Tackle.io

DECEMBER 21, 2023

Successful ISVs understand this and make the most of their Tackle partnership in a few key ways to add substantial value to the business by integrating Tackle into the fabric of their workflows, streamlining sales processes, and navigating the complexities of the Cloud Marketplaces and co-selling with finesse.

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Co-Alliance Channels and alliances Ecosystems Finance 52

Tackle.io

JUNE 30, 2023

In the simplest terms, Cloud GTM is the strategy a software company employs to leverage Cloud Provider ecosystems to drive lift to their revenue strategy. Clearly, economic headwinds seem to have little effect on the growth of Cloud Marketplaces and cloud ecosystems.

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Co-Alliance Channels and alliances Ecosystems Engineering 52

Tackle.io

NOVEMBER 7, 2022

These capabilities provide ISVs with actionable pipeline data, a proven co-sell methodology and operating model to improve the experience, and sales workflow automation to accelerate and drive new revenue with AWS, Google Cloud, Microsoft, and IBM Red Hat. . BOISE, Idaho — Nov.

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Co-Alliance Channels and alliances Finance Ecosystems 98

Mindmatrix

MAY 11, 2023

By adopting a customer-centric mindset, solution-based selling brings together various participants in the sales ecosystem to create value for the customer. In this model, the customer is placed at the center, and the sales ecosystem participants orbit around them.

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Co-Alliance Channels and alliances Ecosystems Collaboration 40

Impartner

AUGUST 17, 2022

Now in its sixth year, ImpartnerCON is o ne of the world’s largest vendor-led channel industry events gathering the most influential channel leaders and industry speakers to collaborate, celebrate and deep dive into future-forward content. Maria Chien is an industry thought leader in B2B channels.

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Channels and alliances Co-Alliance Channel alliances Ecosystems 40

Mindmatrix

FEBRUARY 2, 2024

It involves creating partnerships, alliances, and collaborations to enhance business growth, expand market reach, and drive innovation. We realize that is a shocking statement, as the channel’s primary business goal is to accelerate revenue, not simply administer it.

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Channels and alliances Co-Alliance Strategic alliances Ecosystems 52

Tackle.io

JUNE 9, 2023

Although Cloud Marketplaces — and your listing — are an essential part of the revenue puzzle, they’re actually pieces of a larger Cloud go-to-market strategy, which is a strategy for leveraging the Cloud Provider ecosystems to drive revenue. They view the Marketplace as a series of check-boxes on the way to co-sell,” he says.

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Co-Alliance Channels and alliances Strategic partnership Ecosystems 98