Thu.Apr 07, 2022

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The partnership economy is shining bright (our new brand look is too)

Impact

It used to be that when we used the term “partner” here at impact.com, we had to explain ourselves. We had to define what we meant by a partner, the partnership economy , and why the business world needed to take notice. . They did take notice, and the entire marketing industry has since adopted the language of partnerships. So now, we don’t have to define what we mean. .

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Contract Development and Manufacturing Organizations Shifting Focus to Meet Future Demand

Frost & Sullivan

An integrated and agile approach enables the pharmaceutical CDMO industry to simplify manufacturing as it moves from primary care medicines to specialty medicines. San Antonio – April 7, 2022 – Transformational forces are influencing the global contract development and manufacturing organization (CDMO) market’s growth. Disruptive, innovative business models and technologies mandate the need to commercialize personalized therapies and focus on improvements in manufacturing technologies.

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Why Australian brands are embracing the partnership economy

Impact

The post Why Australian brands are embracing the partnership economy appeared first on impact.com.

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Ongoing Market Consolidation Points at the Booming Video Opportunity

Frost & Sullivan

Remote working throughout the pandemic years has made employees comfortable with modern video and team collaboration tools. The move to a hybrid workplace is based on the great revelation that employees can be equally, if not more productive working from home. Many employees are simply unwilling to go back to the office. So what can businesses do to draw employees back to the office where they can benefit from the in-person energy, creativity, and serendipitous conversations?

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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The New Rules of B2B Software Marketing

Tackle.io

Not so long ago, marketing to software buyers was a fairly straightforward process, based on time-tested and proven methods: A lead downloads a whitepaper or attends a webinar, gets added to a nurture cadence as an MQL (marketing qualified lead) until they engage with sales, and then, if they purchase, the marketing team celebrates with a round of high-fives (virtual or otherwise).

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Thinkers50 Radar 2022: Tom van der Lubbe

Thinkers 50

Tom van der Lubbe is the co-founder of a mortgage advice company, Viisi NV, that was voted #1 Great Place to Work in Europe in 2021, and #1 Great Place to Work in the Netherlands for 2019, 2020, and 2021. Viisi specializes in mortgage advice, but their true purpose is to change the world of finance. At Viisi the employees come first, the clients second, and the shareholders last.

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The New Rules of B2B Software Marketing

Tackle.io

Not so long ago, marketing to software buyers was a fairly straightforward process, based on time-tested and proven methods: A lead downloads a whitepaper or attends a webinar, gets added to a nurture cadence as an MQL (marketing qualified lead) until they engage with sales, and then, if they purchase, the marketing team celebrates with a round of high-fives (virtual or otherwise).

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Global Off-highway Equipment Market to Build on 2021 Recovery, Laying the Foundation for Stable Growth in 2022 and Beyond

Frost & Sullivan

The pandemic imposed a new set of challenges on the global off-highway equipment market. From project and approval delays in key demand sectors like infrastructure and agriculture to supply chain bottlenecks resulting in erratic replacement of equipment and parts inventory, market participants struggled. Compounding this was the dearth of skilled equipment operators in the construction, mining, and agricultural sectors.

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How to Build a Mutually & Equally Beneficial Partner Program

Magnetrix

Listen to the podcast with guest speaker: Kathleen Phillips of Digital River. Aired on March 8, 2022. Table of contents: Introduction. How to show commitment to partners from the start? Alignment with partners - understanding one another. Have a channel strategy from the beginning. Standing out among other vendors. Channel partner training and alignment across the partner organization.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu