Wed.Apr 12, 2023

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Felecia Webb Joins PAI as Chief Strategy Officer, Philanthropy and Partnerships

Partnership on AI

Share Our Blog / Blog Announcements Felecia Webb Joins PAI as Chief Strategy Officer, Philanthropy and Partnerships PAI Staff April 12, 2023 Content Wrapper Click here to start editing --> Content Row Click here to start editing --> We are excited to welcome Felecia Webb to Partnership on AI as the organization’s Chief Strategy Officer, Philanthropy and Partnerships (CSOPP), a new executive leadership position reporting to CEO Rebecca Finlay.

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What is multi-channel marketing? Tips, strategies, and best practices

Impact

Multi-channel marketing involves using two or more channels to promote products and services to customers. A multi-channel approach recognizes that customers may prefer interacting with different marketing channels. It lets customers choose to interact with the mediums they’re most comfortable with. By using multiple channels, marketers can target a wider audience and increase the probability of reaching customers in the most convenient way for them.

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7 Strategies & Tips to Improve Your MSP Business

Channel Insider

The managed service provider (MSP) space is highly competitive. Margins are tight, hiring and retention are challenges, and customer expectations are sky high. Whether you’re doing well and want to scale efficiently or are struggling alone and need to find ways to raise profitability, the implementation of these key strategies, best practices, and tips can improve your MSP business.

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Right-shoring and Innovation in Oral Dosage Forms Emerge as Top Growth Opportunities for Small Molecule Contract Development & Manufacturing Organizations (CDMO)

Frost & Sullivan

The sourcing of key raw materials by Contract Development & Manufacturing Organizations CDMOs was severely impacted and continues as a significant bottleneck post-COVID. Managing optimal inventory levels remains vital as CDMOs work on multiple projects simultaneously. This can lead to inventory management issues, including understocking or overstocking of materials, expiration of materials, and increased costs due to inventory holding.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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How to Choose the Right Channel Incentive Management Tool for You

PLM Alliances

Channel incentive management is crucial to maintaining and growing a successful partner network. Implementing an effective channel incentive program motivates and rewards your partners, increasing sales, improving partner loyalty, and enhancing overall performance. Selecting the ideal channel incentive management tool is vital to your program's success.

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Transforming Partner Behavior: Results-Driven Channel Incentive Design

PLM Alliances

Channel incentive programs are powerful tools for organizations to drive growth and foster strong relationships with their channel partners. However, it's crucial to remember that the ultimate goal of your channel incentive design should be to change partner behavior, leading to measurable business outcomes. By transforming behavior and linking your incentive program to tangible results, you can avoid dependency within your partner base and ensure that your incentives remain effective and releva

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A full-funnel approach to influencer marketing through automation

Impact

The post A full-funnel approach to influencer marketing through automation appeared first on impact.com.

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Unlocking the Power of Channel Capacity Planning for Revenue Growth

PLM Alliances

Channel capacity planning is vital for any business seeking to leverage its partnerships for revenue growth and sustainability. Effectively managing your partner channels can lead to a predictable and consistent revenue stream. This blog post will explore the importance of capacity planning, its impact on partner management, and the best practices for achieving success through a well-thought-out strategy.

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The Alliance Leader’s Cloud Co-sell Playbook

Tackle.io

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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A Comprehensive Guide to Channel Partner Programs and Best Practices

PLM Alliances

Channel partner programs play a vital role in business growth, enabling companies to expand their reach, increase sales, and enhance customer experience. But creating and managing a successful channel partner program requires a well-thought-out strategy, excellent communication, and ongoing commitment from all parties involved. In this comprehensive guide, we'll explore the fundamentals of channel partner programs, discuss key elements of success, and share practical tips for building strong par

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How Corporate Thought Leadership Drives Business Success

INSEAD Knowledge

In a world driven and dominated by digital communication, online thought leaders have never been more critical. Much like individual social media influencers, organisations are now leveraging their profiles on professional networking platforms such as LinkedIn to establish themselves as thought leaders. This grants them the power to mobilise and influence followers and enhance business outcomes.

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Unlocking the Power of Partner Experience in the Modern Business Landscape

PLM Alliances

In today's fast-paced business environment, organizations must leverage partnerships to drive growth and stay competitive. Channel partners play a crucial role in a company's success by extending its reach, driving sales, and providing customer support. To fuel this growth and enhance relationships with channel partners, organizations increasingly recognize the importance of partner experience (PX).

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Addressing the network data monetization complexities

IBM Business Partners

In our previous blog, we identified the three layers to network data monetization. These were the data layer, the analytics layer and the automation layer. To address the network data value tree successfully, we must address the complexities of these three layers, which are essential for automated operations in telco. In the next part we will discuss the complexities of each of the layers.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Why Channel Leaders Should Invest In Partner Experience Technology

PLM Alliances

Supercharge your CRM, enhance your partner ecosystem, and boost revenues with PXM technology. Channel leaders at leading technology firms recognize the importance of a strong partner ecosystem and often rely on Salesforce CRM to manage their customer relationships. However, to supercharge your partner strategy, it's essential to consider investing in Partner Experience Management (PXM) technology.

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How To Implement Revenue Operations To Grow Revenue & Customer Success

PLM Alliances

In today's fiercely competitive business environment, Fortune 1000 technology firms must continually explore innovative strategies to drive growth, increase efficiency, and improve effectiveness. Revenue Operations (RevOps) emerges as a comprehensive and integrated approach to address these challenges, streamlining sales, marketing, and customer success operations.