June, 2023

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3 ways to balance competing partners

Stellar Partnerships

We all want to feel special and valued. My daughter’s prep class fights for the privilege of hanging out with her at recess to get that extra attention. My friend’s three sons always badgered her to say which one was her favourite. She responded to each one “you’re my favourite son”. It became a running joke within the family that each one boasted of their special status.

Retail 130
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Increase partner marketing ROI with hyper-targeted ABM accounts lists

PartnerTap

Account-based marketing (ABM) has made a big impact on enterprise marketing programs and pipeline generation over the past few years because of its ability to hone in on and accelerate deals with best-fit, high-value accounts. With ABM, select accounts are treated like individual markets, with tailored interactions and content at every step of their journey.

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What is asset reliability?

IBM Business Partners

When a critical asset like an expensive piece of machinery or infrastructure breaks unexpectedly, it affects customers and can cost companies millions. To be successful, businesses need to have clear, real-time visibility into the condition of their assets and a plan to keep them running smoothly and make repairs quickly when things break. Enterprises are constantly looking for new ways to optimize performance, increase reliability and extend asset lifespans—all without adding unnecessary

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Dashing across AI’s highway to the danger zone

Compare The Cloud

Reflecting on the growing number of industry conversations around artificial intelligence (AI), particularly in the software and service sector, I believe we are witnessing a significant shift. The accessibility of AI has made it easier than ever for companies to integrate AI capabilities into their software. But I wouldn’t rely on ChatGPT to help me cross a busy road in 2023.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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15 Top Meta Advertising Agencies for 2023 [Unbiased Review]

Jake Jorgovan

Partnering with a Meta advertising agency can significantly elevate your marketing efforts and drive exceptional results. These specialized agencies possess the expertise and in-depth knowledge required to navigate the ever-evolving Meta platforms effectively. By collaborating with a Meta advertising agency, you gain access to professionals who understand the intricacies of Meta algorithms, ad formats, and targeting capabilities.

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Unleashing developer productivity with generative AI

McKinsey & Company

A McKinsey study shows that software developers can complete coding tasks up to twice as fast with generative AI. Four actions can maximize productivity and minimize risks.

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PAI Announces Meta and Microsoft to Join Framework for Collective Action on Synthetic Media

Partnership on AI

Share Our Blog / Press Release Synthetic and Manipulated Content PAI Announces Meta and Microsoft to Join Framework for Collective Action on Synthetic Media PAI Staff June 14, 2023 Content Wrapper Click here to start editing --> Content Row Click here to start editing --> SAN FRANCISCO – Today, Partnership on AI announced that Meta and Microsoft have joined its Responsible Practices for Synthetic Media: A Framework for Collective Action , expanding a groundbreaking community of expertise dedicat

Legal 104
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Five9 Earns Frost & Sullivan’s 2023 Latin American Competitive Strategy Leadership Award for Enabling Organizations to Optimize Their Workflow with AI-powered CX Solutions

Frost & Sullivan

San Antonio, TX — June 22, 2023 — Frost & Sullivan recently researched the contact center-as-a-service (CCaaS) industry and, based on its findings, recognizes Five9 with the 2023 LATAM Competitive Strategy Leadership Award. Five9 is a well-positioned CCaaS platform provider that excels in the LATAM cloud contact center arena as a market-leading software company with over 21 years of CCaaS experience.

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Ethics in Artificial Intelligence

Compare The Cloud

Artificial Intelligence (AI) is changing the way we live. It is transforming diagnosis and treatment throughout healthcare, improving patient outcomes. Through robotics, it is unleashing new productivity and quality in manufacturing, accelerating drug discovery, and improving road safety. As emerging technologies like ChatGPT have become more widely adopted by individuals, ethical and political implications of AI adoption are becoming increasingly important.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Reflect, Learn, Act: How Planview Honors Juneteenth 

Planview Blog

Juneteenth commemorates June 19, 1865. It’s the day that federal troops arrived in Galveston, Texas, to announce that all enslaved people were freed — two years after the Emancipation Proclamation officially declared the end of slavery in the United States. The message of Juneteenth honors a legacy of not giving up hope in uncertain times and strives to help hope live on.

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A Holistic Approach to Navigating the New Workplace

INSEAD Knowledge

The end of Covid-19 workplace disruptions has ushered in a fresh set of challenges for organisations. Chief among them has been establishing new office policies for a workforce that has largely embraced flexible work and has expressed a desire for this to become a permanent fixture. But organisations across various sectors have implemented strict return-to-office mandates, including the tech giants that were quick to make the switch to remote work when the pandemic hit.

Energy 106
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Unlocking commerce in the metaverse

McKinsey & Company

Consumers already know what they want at the intersection of virtual and physical retail. It’s up to companies to evolve their strategies to capture growth and long-term value.

Retail 125
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Strategic Goal Setting: Enhancing Project Management through OKRs

Binfire Collaboration Blog

Project management encompasses several moving parts that involve different teams or people. The only way to successfully complete tasks and meets deadlines is to ensure organization and coordination. The OKRs just do that. OKRs empower your team with a goal-setting framework to help you identify immediate objectives and define how to achieve them. This framework lets you align your team and stakeholders through transparency while boosting productivity and engagement.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Mitsubishi Heavy Industries Air-Conditioning Europe Ltd. Applauded by Frost & Sullivan for Offering Innovative Heat Pumps as an Alternative to Conventional Heating Technologies

Frost & Sullivan

SAN ANTONIO – June 20, 2023 – Frost & Sullivan recently researched the commercial heat pumps market and, based on its findings, recognizes Mitsubishi Heavy Industries Air-Conditioning Europe Ltd. (MHIAE) with the 2023 European Company of the Year Award. Mitsubishi Heavy Industries (MHI) Group is one of the world’s leading industrial groups, spanning energy, smart infrastructure, industrial machinery, aerospace, and defense.

Energy 98
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Optimising multi-cloud environments: The workload-first approach

Compare The Cloud

Over the past few years, we’ve witnessed a shift towards multi-cloud infrastructures as companies scrambled to transition to digital platforms amidst the disruptive conditions brought about by the pandemic, in an attempt to survive and compete. However, whilst multi-cloud is often employed to capitalise on specific domain expertise, this has led to a landscape marked by suboptimal performance that impacts user experience, hefty expenditures, and complex setups.

Utilities 207
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Planview’s Force for Good Week: Driving Positive Change Together

Planview Blog

At Planview, we strongly believe in the power of our employees to drive positive change. That’s why our Force for Good initiative encourages and supports employee volunteerism. We provide volunteering opportunities during work hours, enabling our employees to actively contribute their skills and time to better their communities. Through employee-led initiatives and corporate giving, we foster a culture of giving back, making a tangible impact.

Banking 98
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The Hybrid Cloud Forecast: A podcast with IBM Fellows

IBM Business Partners

In the Spring of 2021, my manager at the time, Jerry Cuomo, suggested that I start my own podcast. He had—and still has—a podcast called “ The Art of Automation ,” and he suggested that it was a great experience I should have, too. The topic? “How about hybrid cloud?” he suggested. And that is how the idea and the name were born.

Energy 92
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The Essential Guide to the Buying Experience of the Future

Your buyers’ lives, preferences, and expectations have changed. Over two-thirds of buyers prefer remote or digital interactions — and they expect those interactions to be substantive and valuable. They hold sellers to a high standard, and that means the buying experiences of the past — in-person meetings, transactional conversations, and linear sales funnels — no longer deliver.

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HR rewired: An end-to-end approach to attracting and retaining top tech talent

McKinsey & Company

Technology companies are shedding the very talent that incumbent players need to meet their own digital objectives. Here’s what HR teams in traditional organizations can do to capitalize.

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Governance in the Age of Technological Innovation

INSEAD Knowledge

Today’s boards can no longer afford to solely prioritise shareholders and maintain an inward-focused approach to business. Instead, they need to consider stakeholders and the wider ecosystem that gives rise to complexities, challenges and also opportunities, said Sonia Tatar, executive director of the INSEAD Corporate Governance Centre (ICGC) at the recent INSEAD Directors Forum.

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Global Think Tanks and Collaboration to Drive Innovation and Empowerment in Women’s Health

Frost & Sullivan

With a focus on fostering innovation, sharing best practices, and empowering women, Frost & Sullivan is proud to announce the launch of its highly anticipated “ EmpowerHer” Growth Council Think Tank series, dedicated to addressing the growth gap in women’s health. These Think Tanks will be conducted over the next 12 months, starting in June 2023.

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The perfect time to invest in cloud technologies

Compare The Cloud

Back in 2021, VC firm Andreessen Horowitz’s captivating think piece, “The cost of cloud: a trillion-dollar paradox,” ignited a firestorm of discussions surrounding the control (or loss of) businesses have over their costs when entrusting their operations to cloud providers. The bars and cafes in every tech hub around the world from San Jose to Singapore were buzzing as industry professionals pondered this intriguing paradox.

Energy 203
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5 Essential Virtual Selling Practices Every Company Must Have by 2023

Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing

Virtual sales success requires new ways of thinking. Sales managers, trainers, sales enablement managers, and sales reps across all industries must adjust to this digital transformation. That doesn’t mean, however, that you can transfer the old ways of doing business to the new blended selling environment. You need to implement essential virtual selling processes or you will get left behind.

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Boosting IT Services with Client Portal Implementation

Managed Services Platform

Client portal implementation is a critical process that can enhance IT insights and improve the overall client experience. With careful planning, it can offer personalized views, provide high-value marketing collateral through lead gen, and even incorporate mock budgets for added benefits.

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IBM watsonx.ai: Open source, pre-trained foundation models make AI and automation easier than ever before

IBM Business Partners

Sometimes the problem with artificial intelligence (AI) and automation is that they are too labor intensive. That sounds like a joke, but we’re quite serious. Traditional AI tools, especially deep learning-based ones, require huge amounts of effort to use. You need to collect, curate, and annotate data for any specific task you want to perform.

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Getting a read on the state of organizations

McKinsey & Company

A new McKinsey report reveals how organizations are faring in a post-COVID-19 world. Here, two of its coauthors offer suggestions for managing through the uncertainty.

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IT Pros Are Getting Pay Rises This Year, But It’s Not Enough

Channel Insider

The vast majority of Australian IT professionals can expect a pay rise this year. However, in a market throttled by skill shortages, most workers will find it inadequate. These were the findings in the Hays Salary Guide FY23/24 research report. To compile the report, Hays surveyed more than 14,000 employers and professionals. The results show that 93% of tech employers will see their salaries increase in the coming financial year.

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Strategic ABM Gifting: A CMO’s Silver Bullet to Engage the Enterprise

Today’s customers are hungry for human connections, but how do you break through the digital noise? How do you connect on a more personal level? A strategic ABM gifting campaign can help. You can target accounts and prospects by sending gifts or direct mail. It will help you stand out from the crowd and increase your chances to connect. Download Sendoso’s complimentary eBook to learn: Effective ways to level up your gifting strategy for the enterprise customers.

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Uniken Awarded by Frost & Sullivan for Unifying User Experience between Smartphone and Web Authentication Systems with Its REL-ID Platform

Frost & Sullivan

SAN ANTONIO, TX. – June 15, 2023 – Recently, Frost & Sullivan assessed the identity and access management industry and, based on its findings, recognizes Uniken with the 2023 Global Technology Innovation Leadership Award. Uniken designed a robust user authentication and security platform that enables banks and other institutions to design secure applications and protect users from security breaches at each stage of their customer journey.

Banking 97
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Navigating the Energy Crisis with Efficient Cloud Infrastructures

Compare The Cloud

By now, businesses everywhere will have felt the impact of energy prices that have risen significantly since the end of 2021 – a trend given massive impetus just a few months later when Russia invaded Ukraine. In the 12 months to February 2023, for example, UK electricity prices went up by two-thirds, with gas prices reaching even more alarming levels, rising by almost 130%.

Energy 197
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How to Achieve Wireless Telecom Cost Reduction in Today’s Market

CenterPoint Group

Procuring high-quality, cost-efficient telecom services today can be difficult. Global capex spending on telecom infrastructure is its highest in a decade. Demand has risen during the COVID-19 pandemic. And recent geopolitical turmoil has disrupted supply chains, reduced suppliers, and raised new security concerns. Is it any wonder telecom cost reduction is high on procurement managers’ minds?

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