June, 2023

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3 ways to balance competing partners

Stellar Partnerships

We all want to feel special and valued. My daughter’s prep class fights for the privilege of hanging out with her at recess to get that extra attention. My friend’s three sons always badgered her to say which one was her favourite. She responded to each one “you’re my favourite son”. It became a running joke within the family that each one boasted of their special status.

Retail 130
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Increase partner marketing ROI with hyper-targeted ABM accounts lists

PartnerTap

Account-based marketing (ABM) has made a big impact on enterprise marketing programs and pipeline generation over the past few years because of its ability to hone in on and accelerate deals with best-fit, high-value accounts. With ABM, select accounts are treated like individual markets, with tailored interactions and content at every step of their journey.

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THE QUESTION OF RECESSION

Be Partner Ready

Let’s demystify a term that frequently makes headlines but is often misunderstood: recession. It’s easy to get sucked into doom and gloom thinking, which can erode your confidence when approaching corporates and undermine your negotiation. A recession definition A recession is typically defined as a significant, widespread and prolonged decline in economic activity across a country or region.

Banking 130
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3 reasons to pursue SME partnerships

Stellar Partnerships

Emus aren’t the smartest of birds. Their tiny head atop a big body gives you a clue to the size of their brainpower. I once visited an emu farmer and noticed that the emus crowded themselves in one corner of the field, right up against the fence. At the same time his llamas enjoyed the freedom of a hundred grassy, delicious hectares, undisturbed by the noisy crowd at the fence.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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What is asset reliability?

IBM Business Partners

When a critical asset like an expensive piece of machinery or infrastructure breaks unexpectedly, it affects customers and can cost companies millions. To be successful, businesses need to have clear, real-time visibility into the condition of their assets and a plan to keep them running smoothly and make repairs quickly when things break. Enterprises are constantly looking for new ways to optimize performance, increase reliability and extend asset lifespans—all without adding unnecessary

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5 Questions for Your Next Channel Tech Evaluation

Partner Path

Collect the right data to identify the best PRM for your partnering goals Does working for a high-tech company make you uniquely positioned to pick the perfect technology to support your channel strategy? Not really. The partner relationship management space is so busy, choosing between the overwhelming number of options can be daunting.

High tech 130
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PAI Announces Meta and Microsoft to Join Framework for Collective Action on Synthetic Media

Partnership on AI

Share Our Blog / Press Release Synthetic and Manipulated Content PAI Announces Meta and Microsoft to Join Framework for Collective Action on Synthetic Media PAI Staff June 14, 2023 Content Wrapper Click here to start editing --> Content Row Click here to start editing --> SAN FRANCISCO – Today, Partnership on AI announced that Meta and Microsoft have joined its Responsible Practices for Synthetic Media: A Framework for Collective Action , expanding a groundbreaking community of expertise dedicat

Legal 103
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How to Achieve Wireless Telecom Cost Reduction in Today’s Market

CenterPoint Group

Procuring high-quality, cost-efficient telecom services today can be difficult. Global capex spending on telecom infrastructure is its highest in a decade. Demand has risen during the COVID-19 pandemic. And recent geopolitical turmoil has disrupted supply chains, reduced suppliers, and raised new security concerns. Is it any wonder telecom cost reduction is high on procurement managers’ minds?

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7 essential partnership questions

Stellar Partnerships

“Truth between candid minds can never do harm” Thomas Jefferson Next year I’ll celebrate my 30 th wedding anniversary with my beloved husband. In the early months of dating, we asked a lot of questions to get to know each other. What’s your favourite food/ book/ film? Do you like dogs or cats? Which team do you support? As the years go by, the questions change.

Banking 130
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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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The Hybrid Cloud Forecast: A podcast with IBM Fellows

IBM Business Partners

In the Spring of 2021, my manager at the time, Jerry Cuomo, suggested that I start my own podcast. He had—and still has—a podcast called “ The Art of Automation ,” and he suggested that it was a great experience I should have, too. The topic? “How about hybrid cloud?” he suggested. And that is how the idea and the name were born.

Energy 101
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Top 15 Instagram Marketing Agencies for 2023

Jake Jorgovan

Instagram has become a powerful platform for brands to connect with their audience and drive business growth. To leverage the full potential of Instagram marketing, many brands turn to professional agencies that specialize in crafting effective strategies. In this article, I'll explore the top Instagram marketing agencies that can help elevate your brand's online presence and drive results.

Retail 130
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Mitsubishi Heavy Industries Air-Conditioning Europe Ltd. Applauded by Frost & Sullivan for Offering Innovative Heat Pumps as an Alternative to Conventional Heating Technologies

Frost & Sullivan

SAN ANTONIO – June 20, 2023 – Frost & Sullivan recently researched the commercial heat pumps market and, based on its findings, recognizes Mitsubishi Heavy Industries Air-Conditioning Europe Ltd. (MHIAE) with the 2023 European Company of the Year Award. Mitsubishi Heavy Industries (MHI) Group is one of the world’s leading industrial groups, spanning energy, smart infrastructure, industrial machinery, aerospace, and defense.

Energy 98
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Reflect, Learn, Act: How Planview Honors Juneteenth 

Planview Blog

Juneteenth commemorates June 19, 1865. It’s the day that federal troops arrived in Galveston, Texas, to announce that all enslaved people were freed — two years after the Emancipation Proclamation officially declared the end of slavery in the United States. The message of Juneteenth honors a legacy of not giving up hope in uncertain times and strives to help hope live on.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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How Your Business Can Reduce Telecom Expenses

CenterPoint Group

Telecommunications services are among the most significant expenses a business must manage. Vendor contracts, service plans, hardware, wireless devices, installation and maintenance, support—costs add up quickly. Finding ways to reduce telecom expenses isn't always easy.

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Alliance Launch: The First Hundred Days

Vantage Partners

Over the course of our 25 years in the business, we've realized that when a life sciences company launches a complex alliance, the plan tends to gravitate towards two simultaneous paths: one focused on getting the work done and achieving specific milestones, and the other focused on setting things up (e.g., establishing decision-making processes, communication plans, and governance structures).

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Is there a “right” cloud strategy for banking?

IBM Business Partners

As public cloud technology and hybrid multicloud architectures are being adopted in financial institutions at an increasing rate, we’re observing that their counterparts in the public sector— central banks—are a long way behind, due at least in part to a profoundly risk-averse approach. While central banks have a very different mission from commercial banks, what they do have in common is the need to modernize their IT operations to support digital transformation, contain costs

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A Guide to Advertising a Podcast

Jake Jorgovan

Growing an audience for a B2B podcast organically can take a lot of time and energy away from focusing on building business relationships through the podcast itself. You can promote the show through unpaid means like social media, and you should do that as much as possible. But if you're in a big enough niche to justify it, you might want to look into advertising your podcast to increase growth by attracting more podcast listeners.

Energy 130
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The Essential Guide to the Buying Experience of the Future

Your buyers’ lives, preferences, and expectations have changed. Over two-thirds of buyers prefer remote or digital interactions — and they expect those interactions to be substantive and valuable. They hold sellers to a high standard, and that means the buying experiences of the past — in-person meetings, transactional conversations, and linear sales funnels — no longer deliver.

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Five9 Earns Frost & Sullivan’s 2023 Latin American Competitive Strategy Leadership Award for Enabling Organizations to Optimize Their Workflow with AI-powered CX Solutions

Frost & Sullivan

San Antonio, TX — June 22, 2023 — Frost & Sullivan recently researched the contact center-as-a-service (CCaaS) industry and, based on its findings, recognizes Five9 with the 2023 LATAM Competitive Strategy Leadership Award. Five9 is a well-positioned CCaaS platform provider that excels in the LATAM cloud contact center arena as a market-leading software company with over 21 years of CCaaS experience.

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Strategic Goal Setting: Enhancing Project Management through OKRs

Binfire Collaboration Blog

Project management encompasses several moving parts that involve different teams or people. The only way to successfully complete tasks and meets deadlines is to ensure organization and coordination. The OKRs just do that. OKRs empower your team with a goal-setting framework to help you identify immediate objectives and define how to achieve them. This framework lets you align your team and stakeholders through transparency while boosting productivity and engagement.

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IT Pros Are Getting Pay Rises This Year, But It’s Not Enough

Channel Insider

The vast majority of Australian IT professionals can expect a pay rise this year. However, in a market throttled by skill shortages, most workers will find it inadequate. These were the findings in the Hays Salary Guide FY23/24 research report. To compile the report, Hays surveyed more than 14,000 employers and professionals. The results show that 93% of tech employers will see their salaries increase in the coming financial year.

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Boosting IT Services with Client Portal Implementation

Managed Services Platform

Client portal implementation is a critical process that can enhance IT insights and improve the overall client experience. With careful planning, it can offer personalized views, provide high-value marketing collateral through lead gen, and even incorporate mock budgets for added benefits.

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5 Essential Virtual Selling Practices Every Company Must Have by 2023

Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing

Virtual sales success requires new ways of thinking. Sales managers, trainers, sales enablement managers, and sales reps across all industries must adjust to this digital transformation. That doesn’t mean, however, that you can transfer the old ways of doing business to the new blended selling environment. You need to implement essential virtual selling processes or you will get left behind.

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IBM watsonx.ai: Open source, pre-trained foundation models make AI and automation easier than ever before

IBM Business Partners

Sometimes the problem with artificial intelligence (AI) and automation is that they are too labor intensive. That sounds like a joke, but we’re quite serious. Traditional AI tools, especially deep learning-based ones, require huge amounts of effort to use. You need to collect, curate, and annotate data for any specific task you want to perform.

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Alliance Launch: The First Hundred Days

Vantage Partners

We’ve identified a number of deliverables that typically must be created in the first 100 days of a life sciences alliance launch.

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Global Think Tanks and Collaboration to Drive Innovation and Empowerment in Women’s Health

Frost & Sullivan

With a focus on fostering innovation, sharing best practices, and empowering women, Frost & Sullivan is proud to announce the launch of its highly anticipated “ EmpowerHer” Growth Council Think Tank series, dedicated to addressing the growth gap in women’s health. These Think Tanks will be conducted over the next 12 months, starting in June 2023.

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The Eisenhower Principle Applied to Business Strategy Management

ClearPoint Strategy

How did Dwight Eisenhower solve some of the big problems of the twentieth century?

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Strategic ABM Gifting: A CMO’s Silver Bullet to Engage the Enterprise

Today’s customers are hungry for human connections, but how do you break through the digital noise? How do you connect on a more personal level? A strategic ABM gifting campaign can help. You can target accounts and prospects by sending gifts or direct mail. It will help you stand out from the crowd and increase your chances to connect. Download Sendoso’s complimentary eBook to learn: Effective ways to level up your gifting strategy for the enterprise customers.

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How to Choose Your MSP Product Specialties (+ Tips)

Channel Insider

Managed service provider (MSP) product specialties are the specific areas or types of products an MSP chooses to deliver based on their expertise, market demand, and strategic goals. Focusing on specific areas allows MSPs to provide their clients with specialized knowledge, targeted solutions, and value-added services. At times, MSPs struggle to choose their MSP product specialties, but understanding your options and leveraging your existing skills can help when developing your product catalog.

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10 Key Strategies to Get the Most Out of Your Idea Management Program

Hype

In today's competitive business environment, effective idea management is essential for driving innovation and staying ahead of the competition. But how can you ensure that your idea campaigns are producing results?

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Re-invent your warranty process with a digital twin

IBM Business Partners

According to Warranty Week , claims totaling 46 billion USD were paid by the global automotive Original Equipment Manufacturers in 2021. 54 billion USD in accruals have been made. This means that based on experience, roughly $630 per vehicle sold is held back for upcoming warranty issues. The challenge to avoid or reduce warranty claims and their costs is enormous, as flaws can happen along the complete value chain.