September, 2023

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Alliance Failure and Alliance Success: The 80% Rule

Peter Simoons

The research into alliance failure and success rates continues to display a broad spectrum of figures. The figures range from a mere 20% alliance failure rate at best, to a daunting 80% alliance failure rate at worst. It is this notably high alliance failure rate of 80% that sparks disbelief! This prompts one to wonder whether companies would genuinely invest in something they believe has a 4 in 5 chance of failure?

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3 limitations of partnership tiers

Stellar Partnerships

Life is full of experiences that seemed good at the time but which we’d rather not repeat. For me it’s a curly perm, shiny lycra leggings and dancing on the bar after a jug of strawberry margaritas. They might have been fun for a short while but we’re not in a hurry to make them a permanent fixture of life. There are always hidden costs and consequences.

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Give Partners the Tools to Drive Demand

Partner Path

3 Steps to help partners expand your marketing reach. In our last annual webinar discussion between Diane Krakora and Jay McBain , Diane quoted desperate vendors as saying: “We don't care about a partner program; we just need them to generate leads. We don't care about customer success; we just need them to generate leads.” That’s short-sighted. Partners need a good partner program and a path to success with your products/services before they’re just going to hand over a giant bag of leads.

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Four Elements of a Collaborative Mindset

Peter Simoons

What does good collaboration require from you, and especially from your [collaborative] mindset? Can you just “do it” and collaborate for your own advantage, or is there more required to come to a good collaboration? Collaboration, whether inside an organisation in teams or between organisations in alliances, is established to achieve a result that cannot be achieved alone.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Starting Off On the Right Foot

Partner Path

Three takeaways from my discussion with a solution provider. Webinars are not just a great chance for us to provide our audience with great content, but they can be a chance for me to catch up with channel friends. Recently, I had an insightful conversation with Dominic Grillo , President of Atrion Communications (now part of Aurora ) about how his organization decides to bring on a new vendor and the rough patches of getting started.

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Top 15 Performance Marketing Agencies As Of 2023

Jake Jorgovan

Are you ready to take your brand's digital presence to the next level? In a world driven by online engagement and consumer behavior, having the right performance marketing agency by your side can be a game-changer. These top 15 performance marketing agencies are here to help you navigate the digital landscape, maximize your ROI, and drive impressive results.

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Pros and cons of corporate-matched giving

Stellar Partnerships

Everyone loves a freebie. A ‘buy one, get one free’ deal is great clickbait for marketers. Corporate matched donations for a giving day event or campaign are often marketed in the same way. Double your giving and impact by triggering corporate donations. We love to see corporates spending some of their profits on the community rather than shareholders, but like the showbags at the Melbourne Show, the gifts don’t always live up to the promise.

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Setting the Standard: ISTO to Co-Host CHIPS Research and Development Standards Summit

ISTO / IEEE

Standards play a pivotal role in shaping industries and driving progress in a world driven by technology, innovation, and precision. It’s with this understanding that we are excited to introduce the upcoming CHIPS Research and Development (R&D) Standards Summit—a dynamic event that promises to be a cornerstone in the evolution of the standards in the semiconductor and microelectronics sector.

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Generative AI: Meet your partner in customer service

IBM Business Partners

Brands that deliver an excellent customer experience (CX) will always be more resilient than those that don’t. Giving our customers personalized support at every stage of their journey is proven to earn their longtime loyalty—and keep them from switching to a competitor. The challenge, however, is that many teams operate in siloes that inhibit them from applying their customer insights in meaningful ways.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Nail It the First Time: Your Roadmap to Intelligent Contact Center Automation

Frost & Sullivan

In the last article, we explored automation’s potential to deliver swift query resolution while carving out multi-million-dollar savings for contact centers. Companies know this and are investing heavily in AI and automation solutions. Yet many consumers are not happy with the state of affairs. Why is it that most automation projects fail to deliver on expectations?

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impact.com Announces Acquisition of SaaSquatch to Help Brands Increase Revenue and Reach New Audiences Through Authentic and Trusted Customer Referrals

Impact

By adding SaaSquatch’s leading customer referral technology to impact.com, clients will be able to transform customers into lifelong advocates through authentic, profitable, and scalable partnerships between consumers and brands NEW YORK – September 12, 2023 – impact.com, the world’s leading partnership management platform, today announced it has acquired SaaSquatch, a best-in-class provider of customer referral software.

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Top 16 Executive Compensation Consulting Firms & Companies

Jake Jorgovan

In today's rapidly evolving business landscape, the topic of executive compensation is more critical than ever. A well-structured package can be the game-changer that not only attracts industry-leading talent but also drives them to perform at their peak. If you're on the hunt for expert guidance in this highly specialized field, you've come to the right place: this article will introduce you to the top executive compensation consulting firms in the industry.

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Hack your habits for partnership success

Stellar Partnerships

“You do not rise to the level of your goals; you fall to the level of your systems”. James Clear. I’m guessing that most of you have big goals for corporate partnerships. Rarely do I speak to a non-profit that is just happy with whatever comes along. More likely the CEO has asked for a million dollars in partnership income by the end of the year and maybe some free wine for the Christmas party.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Setting the Standard: Introducing the CHIPS Research and Development Standards Summit

ISTO / IEEE

Standards play a pivotal role in shaping industries and driving progress in a world driven by technology, innovation, and precision. It’s with this understanding that we are excited to introduce the upcoming CHIPS Research and Development (R&D) Standards Summit—a dynamic event that promises to be a cornerstone in the evolution of the standards in the semiconductor and microelectronics sector.

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Mainframe and the cloud? It’s easy with open source

IBM Business Partners

This is part four in a five-part series on mainframe modernization. The secret to mainstreaming the mainframe into today’s modern, cloud-centric IT environments is to make the experience of working with the mainframe like the experience of working off the mainframe—especially the developer experience (DX). Historically, working on the mainframe was an entirely different experience from the distributed world.

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When to Guide and When to Listen: A Day in the Life of Global Manager of Business Intelligence and Analytics Elvia Martínez

Planview Blog

Elvia Martínez manages two teams across three continents. Elvia uses her unique background from an immigrant family to lead her teams with inclusivity, collaboration, and support. Explain your role as a Global Manager of Business Intelligence and Analytics and a few of your responsibilities. I manage two engineering support teams. They’re spread across the US, Sweden, Germany, and India.

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Top 6 customer referral marketing trends  your brand can leverage in 2024

Impact

It’s no surprise referral marketing is a rising force for brand promotion. After all, referral customers are 50 percent more likely to purchase than your non-referral audience. As 2024 approaches, this channel is taking a larger piece of the marketing pie due to its low customer acquisition cost (CAC) and higher return. With evolving technology and changing consumer habits, brands can benefit from tried and true word-of-mouth marketing.

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The Essential Guide to the Buying Experience of the Future

Your buyers’ lives, preferences, and expectations have changed. Over two-thirds of buyers prefer remote or digital interactions — and they expect those interactions to be substantive and valuable. They hold sellers to a high standard, and that means the buying experiences of the past — in-person meetings, transactional conversations, and linear sales funnels — no longer deliver.

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Top 5 CMO Executive Search and Recruiting Firms

Jake Jorgovan

In the competitive realm of marketing, the right Chief Marketing Officer (CMO) is pivotal for a company's distinction. Top CMO search firms excel at pinpointing ideal candidates, aligning them with a company's unique goals. Beyond mere recruitment, these firms offer compensation consulting, balancing performance with executive pay. This article highlights standout CMO search and recruiting firms, emphasizing their roles in securing top marketing leaders and ensuring fair compensation.

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Are you paying attention?

Stellar Partnerships

Have you ever entered a room and forgot what it was you came for? Or couldn’t remember which day of the week it was today? Don’t worry, it’s not early onset dementia and you’re not alone. The author Johann Hari calls it Stolen Focus and it turns out that the whole of society is having a problem with paying attention right now. His research shows that the average worker is distracted once every 3 minutes.

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Exploring the World of Consortium Leadership with Chair of IEEE-ISTO

ISTO / IEEE

In the ever-evolving landscape of technology, collaboration is the driving force behind innovation and progress. To delve into the intricacies of managing diverse consortia across industries, we had the privilege of speaking with Yatin Trivedi, the Chair of the IEEE-ISTO Board of Directors. With over a decade of experience, Yatin shares his remarkable journey, insights, and vision for the future of IEEE-ISTO.

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Data is essential: Building an effective generative AI marketing strategy

IBM Business Partners

Generative AI is powering a new world of creative, customized communications, allowing marketing teams to deliver greater personalization at scale and meet today’s high customer expectations. The potential of this powerful new tool spans the entire end-to-end marketing process, from internal communications and productivity to customer-facing channels and product support.

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5 Essential Virtual Selling Practices Every Company Must Have by 2023

Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing

Virtual sales success requires new ways of thinking. Sales managers, trainers, sales enablement managers, and sales reps across all industries must adjust to this digital transformation. That doesn’t mean, however, that you can transfer the old ways of doing business to the new blended selling environment. You need to implement essential virtual selling processes or you will get left behind.

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Frost & Sullivan Recognizes Suki AI with the 2023 North American Technology Leadership Award

Frost & Sullivan

San Antonio, TX — September 12, 2023 — Frost & Sullivan recently researched the healthcare voice assistant industry and, based on its findings, recognizes Suki AI with the 2023 North American Technology Innovation Leadership Award. Suki is a leading technology company that provides superior artificial intelligence (AI) based voice solutions for the healthcare sector.

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A First Step Towards Resilient Organisations

INSEAD Knowledge

The resilience of an organisation cannot be measured in advance. Crises, by definition, emerge not only from unfamiliar, disruptive and unexpected events but also from the fact that the immediate consequences of such events get entangled and intertwined with the complex dynamics of the organisation. Organisations are intricate systems with various components interacting in diverse ways, making it impossible for any member, including the directors and the CEO, to have a complete picture of the or

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Top 7 CTO Executive Search & Recruiting Firms

Jake Jorgovan

In the ever-changing tech world, the role of a Chief Technology Officer (CTO) is vital, guiding firms towards innovation and operational excellence. As organizations seek top-tier CTO talent, partnering with specialized executive search and recruiting firms becomes essential. These firms, equipped with expertise, identify candidates with the needed technical skills and vision.

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Wellness as an Essential Focus for the Holistic Leader

Vantage Partners

What is a holistic leader? We’ve worked with hundreds of organizations implementing leadership development training, and we believe the most effective leaders act along three dimensions: They lead self, they lead others, and they lead the business. One leadership element that cuts across each of these dimensions is the desire to create and nurture wellness.

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Strategic ABM Gifting: A CMO’s Silver Bullet to Engage the Enterprise

Today’s customers are hungry for human connections, but how do you break through the digital noise? How do you connect on a more personal level? A strategic ABM gifting campaign can help. You can target accounts and prospects by sending gifts or direct mail. It will help you stand out from the crowd and increase your chances to connect. Download Sendoso’s complimentary eBook to learn: Effective ways to level up your gifting strategy for the enterprise customers.

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Discovering Excellence in Consortium-Based Standards Development with IEEE-ISTO

ISTO / IEEE

The tapestry of technological advancement is woven with the threads of collaboration, innovation, and standards. Dive into the remarkable journey of consortium-based standards development as Marco Migliaro, the former president of IEEE-ISTO, paints a vivid picture of over five decades of progress and impact. His insights, shared in an engaging video, shine a spotlight on the transformative power of IEEE-ISTO and its enduring legacy.

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IBM TechXchange underscores the importance of AI skilling and partner innovation

IBM Business Partners

Generative AI and large language models are poised to impact how we all access and use information. But as organizations race to adopt these new technologies for business, it requires a global ecosystem of partners with industry expertise to identify the right enterprise use-cases for AI and the technical skills to implement the technology. During TechXchange , IBM’s premier technical learning event in Las Vegas last week, IBM Partner Plus members including our Strategic Partners, reseller

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Unique Ways of Incorporating Branding in Your Business: Expert Tips and Strategies

Binfire Collaboration Blog

Businesses are always looking for new and innovative ways to stand out from their competitors. One way to do this is by incorporating branding into every aspect of the business. From the products and services offered to the way the business is presented to the public, branding can make a significant impact on the success of a business. One unique way to incorporate branding is through the packaging of products.