Jake Jorgovan
JUNE 15, 2025
Hiring has never been more intense. Right now, 74% of employers worldwide are struggling to find people with the right skills. At the same time, building an in-house recruitment team demands serious time, money, and attention, resources that are often better spent growing your core business. That’s why more companies are turning to Recruitment Process Outsourcing (RPO).
Channel Insider
JUNE 18, 2025
Skyhawk Security, a cloud threat detection and response (CDR) provider, has announced the launch of a new partner program to reinforce the company’s channel-first strategy. VARs, MSSPs, and consultants targeted with a refreshed program Skyhawk’s partner program was established to empower value-added resellers (VARs), managed service providers (MSSPs), and consultants to capitalize on the rising demand for cloud security by offering Skyhawk’s CDR platform.
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Stellar Partnerships
JUNE 15, 2025
“It’s good to learn from your mistakes. It’s better to learn from other people’s mistakes.” Warren Buffett There is a bridge in Melbourne that’s notorious. The gap between the road and the railway bridge is low, meaning that big trucks don’t fit underneath. That hasn’t stopped 140 vehicles, including a passenger bus, hitting the bridge and getting stuck.
ZinFi
JUNE 19, 2025
Deal registration software is a crucial tool within channel sales for SaaS companies. It automates the process where channel partners formally register sales opportunities with vendors, ensuring deal protection and preventing conflicts with other partners or direct sales teams. This leads to enhanced partner loyalty, improved sales forecasting, and increased operational efficiency.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Jake Jorgovan
JUNE 15, 2025
Did you know nearly 73% of small businesses around the globe are uncertain whether their marketing strategy is delivering results. This uncertainty usually comes down to one thing: limited time and resources. When you’re wearing multiple hats, building consistent marketing momentum can feel impossible. Hiring a full-time team isn’t always realistic.
Partnership Management Hub brings together the best content for partnership management and strategic alliance professionals from the widest variety of industry thought leaders.
Chameleon Sales
JUNE 19, 2025
Conversations are the lifeblood of B2B sales. In today’s competitive landscape, sparking meaningful dialogue requires precision, clarity, and persistence. At Chameleon Group, we’ve distilled our learned best practices into six strategies that consistently elevate conversion rates: 1. Refine Your Targeting The foundation of effective outreach starts with clean, well-segmented data.
ZinFi
JUNE 17, 2025
As SaaS companies scale across regions, industries, and product lines, they encounter a mounting challenge: operationalizing a global partner ecosystem without compromising agility or alignment. The pressure to recruit, onboard, enable, and manage hundreds of partners creates complexity across every business unit. Without structural clarity, these partner programs quickly fracture, creating inefficiencies and friction that slow growth.
Jake Jorgovan
JUNE 15, 2025
Got a Workday renewal coming up? Then you already know it’s more than a routine contract extension. Enterprises waste 10-30% of their SaaS and cloud budgets , including renewals like this one. The median Workday customer spends about $49,348 annually , so even a small increase can quietly cost thousands. This is where costs creep in, terms get messy, and your initial deal starts to feel off.
Channel Insider
JUNE 20, 2025
Object storage vendor MinIO recently announced an enhanced partner program and strategic approach to building on its success through services and solutions providers. Channel Insider spoke with Vice President of Global Partner Sales, Mike Marinchak, about the new program and why MinIO is poised for explosive growth. Updated program led by recently hired channel sales vet Marinchak joined MinIO in May following a multi-decade career with stints in the channel programs at NetApp and Pure Storage.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
INSEAD Knowledge
JUNE 15, 2025
Companies invest heavily in artificial intelligence, yet as many as about 80 percent of AI projects fail. Why? Natalia Vuori (one of this article’s co-authors) and her colleagues discovered that success hinges not just on the technology, but on something not easily quantifiable: various forms of trust. In other words, what employees think and feel about AI’s capability.
ZinFi
JUNE 17, 2025
Organizations with indirect go-to-market strategies increasingly view PartnerOps as a strategic pillar, not a support layer. As businesses grow their partner ecosystems—spanning value-added resellers, technology alliances, service delivery integrators, and marketplace providers—they must adopt scalable, operations-driven approaches that align with business strategy and accelerate performance.
Jake Jorgovan
JUNE 15, 2025
Operations hires are high-impact, but most companies treat them like any other back-office role. That’s a mistake. Operation team roles demand more than task execution. You need someone who can identify bottlenecks, bring order to complexity, and drive business goals forward, even without a clear roadmap. And yet, most teams don’t define what “ops” actually owns.
Channel Insider
JUNE 16, 2025
Cohesity, an AI-powered data security provider, and 11:11 Systems, a managed infrastructure services provider, are making 11:11’s new, fully managed Clean Room Recovery service generally available. Expanded platform capabilities combine managed services and resiliency technologies The Clean Room Recovery Service is part of 11:11’s Cyber Recovery Platform for Cohesity, designed to enhance cyber resilience for customers.
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The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.
Remarkable Partnerships
JUNE 17, 2025
In tough economic times many charities find themselves under pressure. You are juggling increased demand with smaller budgets, and trying to engage companies who are facing challenges too. Our new research, based on a survey of over 50 charity leaders, delivers a clear message: the charities that win in tough times aren’t just resilient – they’re bold.
ZinFi
JUNE 18, 2025
Deal registration is vital in modern commerce. Indirect sales channels are indispensable engines of market expansion and revenue generation. Businesses across various industries, including high-tech, manufacturing, financial services, and telecommunications, rely on vast ecosystems of channel partners. These partners, such as value-added resellers (VARs), distributors, system integrators (SIs), managed service providers (MSPs), referral agents, and strategic alliances, are crucial conduits to un
Jake Jorgovan
JUNE 15, 2025
The customer journey is more complex and fragmented than ever before. Prospects interact with your brand across many channels, from social media and search engines to email, display ads, and even offline touchpoints. For a Chief Marketing Officer (CMO) , accurately understanding which of these interactions truly influence a sale or conversion could be the catalyst to making some big changes.
Channel Insider
JUNE 18, 2025
Cyber insurers and brokers are pushing the security vertical towards a unified baseline of necessary solutions and protocols. At least, that’s what Edouard von Herberstein, the founder and CEO at SPECTRA, sees after spending decades in the insurance industry and developing a passion for cyber insurance a few years ago. Von Herberstein spoke with Channel Insider to explain how the company puts MSPs in the center of security discussions without pushing the boundaries on who is legally allowed to a
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Tishkoff
JUNE 19, 2025
The adoption of cryptocurrency by businesses is growing rapidly. Digital assets like Bitcoin and Ethereum are now used for payments, investments, payroll, and more. This technology promises efficiency, speed, and global reach. However, legal and regulatory obligations remain complex and continue to evolve. The regulatory landscape is marked by a patchwork of overlapping federal and state requirements.
ZinFi
JUNE 18, 2025
Choosing the best PRM software is a significant investment for any business. It promises to unlock new levels of efficiency, engagement, and revenue from your indirect sales channels. However, with a crowded market and diverse features, navigating the selection process can feel daunting. The best PRM software isn’t about picking the most expensive or feature-rich option; it’s about finding the solution that perfectly aligns with your unique business needs, channel strategy, and long-
Jake Jorgovan
JUNE 15, 2025
Hiring great account managers is tough, and it's getting even tougher day by day. Today’s companies don’t just need someone with a polished resume. They need relationship-builders, problem-solvers, and client champions who can handle complexity and deliver results. And the competition is heating up. There are over 152,000 open account manager roles in the U.S., with demand projected to grow 5% by 2028.
Channel Insider
JUNE 19, 2025
Data trust company Ataccama recently established its Partner Advisory Board to drive platform innovation, guide AI strategy, and unlock new value for its enterprise customers. Meanwhile, the organization has also made its unified data trust platform, Ataccama ONE, available on Snowflake Marketplace. PAB a way to go ‘deeper’ with strategic partners The board is a global cohort of data management leaders designed to deepen alignment across Ataccama’s technology and services ecosystem, providing ma
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Mindmatrix Blog
JUNE 17, 2025
A strong channel sales enablement strategy isn’t just about supporting partners—it’s about empowering them to sell effectively, confidently, and consistently. Without a structured enablement plan in place, even the most capable partners can underperform due to lack of direction, tools, or guidance. In this blog, we break down the practical steps and strategic components you need to build a channel sales enablement strategy that delivers measurable results.
ZinFi
JUNE 19, 2025
Deal registration software helps companies grow sales. Businesses rely on partners to reach more customers. These partners include value-added resellers (VARs), distributors, system integrators (SIs), managed service providers (MSPs), referral agents, and strategic alliances. They act as crucial extensions of a company’s sales team. Partners bring local knowledge and deliver products and services.
Jake Jorgovan
JUNE 15, 2025
The beauty industry reinvents itself every month. New trends, new products, new creators. It’s noisy out there. If your brand doesn’t have a clear strategy, you’re not just falling behind; you’re invisible. Here’s the reality: the global beauty and personal care market is projected to grow from $582.15 billion in 2025 to $818.42 billion by 2033. That means more players.
Channel Insider
JUNE 16, 2025
With Broadcom, SAP, and Oracle all shifting their service agreements and moving towards their next-generation products, third-party support providers are becoming an increasingly popular partner for many organizations. One such provider, Spinnaker Support, has experienced double-digit growth due to the numerous market changes it has faced. Channel Insider spoke with CEO Matt Stava to learn more about what his company offers and why his business is primed to take advantage of the demand for the l
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Impact
JUNE 20, 2025
Bylines and articles of impact.com, the leading partnership marketing platform globally. See these features of impact.com in news and media.
ZinFi
JUNE 18, 2025
Enterprise PRM Software enables significant growth for large and complex organizations. These powerful entities constantly seek to expand their market reach, tap into new geographic territories, and establish a dominant presence in diverse industries. Developing and nurturing robust indirect channels becomes critical to achieving these ambitious goals.
Jake Jorgovan
JUNE 15, 2025
If you’re buried in spreadsheets or fumbling with clunky software, you’re not alone. The average time to hire has jumped to 44 days worldwide , but for top candidates? They’re off the market in just 10. That means by the time you finally get around to scheduling interviews, your best options may already be gone. To make matters worse, recruiters are spending up to 70% of their time on admin tasks.
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