Sat.Aug 28, 2021 - Fri.Sep 03, 2021

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Intent Data: What it is and Top Intent Data Providers in 2021

Jake Jorgovan

Before the days of digital, a big part of the sales process would be to make calls to companies, hoping the receptionist would put us through to the right person the first time, and crossing fingers that the decision-maker would consider our product next time.

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Top Vendor Risk Management (VRM) Software 2021

Channel Insider

As supply chains grow more complex, managed service providers and channel partners must prepare for a future where vendor risk management (VRM) is as automated as possible. From food and healthcare to software development, vendor risks can have severe consequences for industry supply chains. Because digital systems are inherently vulnerable, a growing reliance on IT capabilities means MSPs, the IT vendors who supply them, and organizations at large must add due diligence, continued risk evaluati

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Prospecting for Gold

Be Partner Ready

Identifying corporate prospects is a little like prospecting for alluvial gold. You can’t just expect to walk up any old mountain river and low and behold, ‘there’s gold in them there hills!’ ’ You need knowledge and history of the terrain, as well as the geology.

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Three Leadership Lessons from a 900km Walk

Peter Simoons

In 2013, I walked 900km (560ml) through Spain, along the Camino to Santiago de Compostela. It is in this city in Spain where the remains of Saint James the Greater were discovered in the year 813. Since then, people have undertaken a pilgrimage to visit the grave of Saint James. . I was fascinated by this ancient route. It had been on my bucket list to walk it for a long time.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Independent Space Industry Group Formed to Advance Interoperability in Satellite and Ground System Networks

ISTO / IEEE

Digital IF Interoperability Consortium created under the auspices of IEEE-ISTO to develop technical standards and promote interoperation across systems. PISCATAWAY, NJ 01 SEPTEMBER 2021: – Leading companies and organizations in the space industry, including two major branches of the U.S. Department of Defense, have come together to form the Digital IF Interoperability (DIFI) Consortium, a non-profit industry group created to advance interoperability among space and ground system networks.

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Knowing what you don’t know

Stellar Partnerships

My 90 year- old mother is a very traditional English woman. She remembers the spirit of the Blitz in WW2, tends her garden and loves her Sunday roast. For many years she was deeply suspicious of ‘foreign food’, despite being married to my father, who hails from China. Whenever we visited a Chinese restaurant, she ordered an omelette and chips. Then one day, when the omelette was off the menu, she did a rethink.

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How the “Butterfly Effect” Can Harm Firm Performance

INSEAD Knowledge

Firms need to develop appropriate HR risk management strategies to lessen the impact of unanticipated employee departures.

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ISTO’s LaSAR Alliance article featured in IEEE Spectrum Magazine

ISTO / IEEE

Tiny Lasers Could Finally Bring Us Really Smart AR Glasses Post–Google Glass, a new alliance says it has the winning tech. When Google Glass debuted almost a decade ago, augmented reality (AR) wearables seemed poised to take off. Smart glasses let users surf the Internet; access maps, calendars, and other apps; and even call up recipes. Users could simultaneously interact with the physical and digital worlds.

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Do the Sales Math and Sell Smarter in 2021

CoSell

If you love sales, you love numbers. Of course, it’s not just the math part—it’s watching the numbers move in the right direction.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Our 15 Favorite Management Charts (With Examples)

ClearPoint Strategy

Whether you’re responsible for charting data at your company or you just need to capture the essence of one particular measure, using the right performance management chart is key to getting your message across accurately. But when you get in a routine, it can be easy to stick with what you know instead of trying something new. We’re here to help with that!

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Frost & Sullivan Reveals the Growth Opportunities in the Urban Air Mobility Industry

Frost & Sullivan

Webinar will explore market outlook and factors influencing the industry from operational and commercial perspectives. FOR IMMEDIATE RELEASE: Press Contact: Melissa Tan. Frost & Sullivan. P: +65 68900926. E: melissa.tan@frost.com. SANTA CLARA, Calif. – September 2, 2021 – Air travel’s evolution is completing a full circle since its inception in the early 1920s.

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Creating Powerful Landing Pages just got easier with Mindmatrix

Mindmatrix

While a website may say it all, the importance of a landing page cannot be understated. Landing pages are a great way to generate qualified leads. Having a landing page dedicated to your key services/products that encourages your leads to take action is must-have marketing collateral in your tool kit. Mindmatrix helps you build amazing landing pages that help you attract leads.

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ABC’s of Collaborating In The Next Normal

CoSell

Is collaboration alive and well in our next normal? Or, is our shift to remote working having a negative impact on collaboration?

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Top 12 Performance Management Goals & Objectives

ClearPoint Strategy

Goal-setting is crucial for all organizations. Not only do goals define what your version of success looks like, but they also provide direction for your day-to-day operations, and align resources with priorities. Absent a set of clear goals, your organization is operating without purpose. Your performance management goals—those that define what your organization wants to achieve over the next three to five years—should be based on your overall strategic plan.

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Fuel Cell Trucks Market Gains Momentum as Auto Industry Embraces a Hydrogen Economy Transition

Frost & Sullivan

The prospect of fuel cell trucks in hydrogen economies is intriguing to companies pursuing zero-emission mobility solutions, says Frost & Sullivan. Santa Clara, Calif. – September 1, 2021– Countries’ commitments to climate change and to reduce carbon emissions have driven the automotive industry—one of the main carbon-emitting sectors—to focus on alternative powertrain solutions, such as fuel cell electric powertrains and battery-electric, to achieve zero-emission targets.

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Complimentary access! SiriusDecisions Channel Marketing Strategies Research Brief: Partner Demand Services – Last Mile Execution Support

Mindmatrix

Partner demand services are provided by suppliers to support the demand creation efforts of multiple partners, typically extending across multiple regions, industries, market segments, and/or product lines. Channel demand services can be delivered by a centralized channel marketing hub, regional or business unit marketing, or field marketing resources that support last-mile execution.

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Help Your Employees Adapt To Digital Collaboration

CoSell

Gartner’s Future of Sales 2025 report predicts that as soon as 2025, 80% of B2B sales interactions will occur digitally.

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The Essential Guide to the Buying Experience of the Future

Your buyers’ lives, preferences, and expectations have changed. Over two-thirds of buyers prefer remote or digital interactions — and they expect those interactions to be substantive and valuable. They hold sellers to a high standard, and that means the buying experiences of the past — in-person meetings, transactional conversations, and linear sales funnels — no longer deliver.

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Are ads costing you brand advocates? Why affiliate marketing is a better path to sales and loyalty

Impact

Originally published in Modern Retail. Over the past year, three forces have converged in a way that has completely upended the old model of digital advertising and the path to customer acquisition. If that sounds tectonic, it is. What’s more, the landscape is already reshaping itself. Buying (everything) online. The first of these forces is well-documented.

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High-end Global Computed Tomography Purchases to Propel the High-end CT Segment Revenue

Frost & Sullivan

CT market is expected to reach $6.14 billion by 2025, registering steady growth at a CAGR of 8.1%, finds Frost & Sullivan. Santa Clara, Calif. – Sept. 2, 2021– An estimated 375 million computed tomography (CT) procedures are carried out globally each year, increasing annually by 3%–4%. The rapidly evolving needs of clinicians and radiologists coupled with technology advancements such as photon-counting detector technology, machine learning, deep learning, and spectral imaging have transforme

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Oracle NetSuite’s Craig West on Partner Enablement

The 2112 Group

They say it takes money to make money. One of the ways vendors use money to make money is through the enablement of their partners. This investment leads to the creation and cultivation of partnerships that are – in many cases – more productive. Partners enabled through technology and sales training generate more revenue for their vendors. While training and enablement are universally seen as a channel necessity, connecting the value to the outcome often proves elusive.

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What To Look for In a Collaboration Partnership Manager?

CoSell

A successful collaboration partnership manager is ….

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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How to Build a Kick-A$$ Sales Tech Stack

Market Source Inc

There are high-performing sales teams and there are outperforming sales teams. How can you move your team from functional to phenomenal? The answer lies in your tech stack and how you use it. The post How to Build a Kick-A$$ Sales Tech Stack appeared first on MarketSource.

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GCC Light Vehicle Aftermarket Recovery Aided by Pre-owned Car Segment, Shared Mobility, and Digitalization

Frost & Sullivan

Light vehicle aftermarket is expected to witness the highest growth in KSA and UAE in 2021, finds Frost & Sullivan. Santa Clara, Calif. – Sept. 01, 2021– The Gulf Cooperation Council (GCC) light vehicle aftermarket faced falling market demand and supply chain disruptions due to the pandemic and plummeting oil prices. However, new business models, including door-to-door services, an increasing market for pre-owned cars, car-sharing fleets, and digitalization , are expected to aid recovery.

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Create and Manage Partner tiers efficiently with Mindmatrix

Mindmatrix

The Mindmatrix platform allows vendors to capture partner attributes in detail. There are pre-existing generic static fields in the system and vendors can create company-specific custom fields to capture partner information in-depth. Automated and manual segmentation. Vendors can group partners manually based on region, language, partner level, or import partners into the Mindmatrix system via spreadsheets.

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What Distinguishes the Super Rich From the Rest of Us

INSEAD Knowledge

Peeking into the inner theatre of the seriously wealthy.

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How to Measure the ROI of IT Operations

IT is viewed as a cost center by organizations. In troubling economic times, this puts intense pressure on IT to demonstrate value for IT investments. Register for this webinar to learn how to quantify the intrinsic benefits of IT using analytics.

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Measuring Event Success? Ask Yourself These 5 Questions

ITA Group

Measuring Event Success? Ask Yourself These 5 Questions. When it comes to measuring the success of an event, it’s imperative to plan ahead. If the purpose of your event is to increase product knowledge, you can’t determine whether it was successful or not if you don’t gauge product knowledge before the event. Not only will effective event measurement demonstrate achievement of goals and objectives, it will also give you invaluable insight as you begin to strategize the design of your next event.

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Are You Ready to Create a Channel Partner Program?

Phoenix Consulting Group

Are you an ISV partner looking to create a channel program to accelerate revenue? If so, this article is for you. I’ve partnered with Gary Lam, an expert in partnering with Salesforce ISVs. We’ve co-authored this blog and because there are a lot of moving parts in the process of creating a successful channel partner program, we will be discussing this topic through a series of articles.

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Personalize your sales and marketing communication and engage in personalized sales and marketing across multiple media including print, email, web or presentations with Mindmatrix.

Mindmatrix

Generate personalized sales and marketing materials . You know you can help your salespeople and channel partners become more effective by providing them with personalized, localized sales collateral such as sales presentations, proposals, and other sales docs, but time constraints force you to adopt an unfocused, generic sales and marketing approach towards your prospects. .

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