5 secrets to pricing partnerships
OCTOBER 30, 2023
Negotiating the value of corporate partnerships is like the bathroom scene in the film Pretty Woman. Edward is negotiating for a week of Vivien’s time and they settle on $3,000 – but she would have been happy with $2,000 and he was more than willing to pay $4,000. It’s easy for a charity to underestimate the value it brings to a corporate partnership and settle for less than it’s really worth.