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Meet 3 Smart Partnerships That Made the Most of 2020, Featuring Fin vs Fin, PCH, CBDistillery™

Impact

In December, we asked our wonderful community of users to share their most successful and innovative partnership experiences of 2020. We hope these stories inspire you to stretch your partnership wings, innovate, and grow in 2021! Fin vs Fin + Tempo: Content collaboration helps Tempo stand out. Click To Tweet.

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Advertising is dead — how ecommerce marketers can better grow with Indonesia’s savvier consumers in 2022 and beyond

Impact

A 2020 study by Kantar found that just 11 percent of consumers worldwide trust digital advertising. With digital ads no longer proving effective, companies are turning to partnerships as a way to reach new audiences and build authentic relationships with consumers. In Indonesia, 41.7 on a limited-edition merchandise collection in 2021.

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Ongoing Market Consolidation Points at the Booming Video Opportunity

Frost & Sullivan

Remote working throughout the pandemic years has made employees comfortable with modern video and team collaboration tools. As businesses up the ante, meeting spaces are getting a makeover as well, turning from plain technology-devoid rooms to new vibrant, collaboration spaces equipped to allow fast and easy video collaboration and ideation.

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CES 2022: Showcasing Advanced CASE Capabilities, Color Changing Cars, Cool Chips, and More

Frost & Sullivan

Although subdued compared to earlier editions – several biggies like Google, Intel, Amazon, Waymo, and Meta decided to go virtual, a keynote address by General Motors’ Mary Barra was recorded in faraway Detroit, and attendance at around 40,000 was barely a quarter of what it was in 2020 – it nevertheless stirred up significant buzz.

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Volvo Cars and DiDi Partnership to Bring Autonomous Taxi Fleets Closer to Realization

Frost & Sullivan

Volvo’s collaboration with DiDi’s rival, Uber, came a cropper when an Uber test vehicle (an XC90 SUV) caused a pedestrian death in the US in 2017. While road testing was suspended till December 2018, Volvo continued its partnership with Uber’s autonomous division. Learning from Experience and Looking to the Future.

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Top partnership and affiliate marketing trends in Southeast Asia

Impact

Google and Temasek’s e-Conomy SEA 2020 report found that more than one in three digital consumers in Southeast Asia were new users who made their first purchase during the pandemic. A full 86 percent of respondents to a 2020 Affiliate Summit Asia survey indicated that affiliates were now among their top two methods for online marketing.

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Congratulations all around — 15 major industry awards for impact.com in 2021

Impact

We once again made an award-winning team with DMi Partners, who this year helped TUSHY make the most of its partnerships program and creativity with the impact.com platform. We teamed up with Canva to showcase the astounding results they achieved by automating and expanding their partnerships program.