6 essential mid-year consumer trends for 2023
Impact
SEPTEMBER 20, 2023
The 2023 Mid-Year Consumer Trend research study by impact.com analyzes consumer spending during Q1 and Q2 of this year, comparing it to the same time periods 2022. These insights offer brands the data they need to craft a winning partnership strategy that aligns with evolving consumer preferences. Ultimately, AOV remained the same YoY.
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