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The Evolving Role of the Chief Marketing Officer in 2024

Jake Jorgovan

As we step into 2024, the role of the CMO is undergoing a major shift. No longer confined to traditional marketing tactics, modern CMOs are at the forefront of technological adoption, becoming key players in business strategy and contributing to decisions beyond the marketing department.

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Leadership in Executive Search & Recruiting: 30 Key Thought Leaders in the Executive Search & Recruiting Industries

Jake Jorgovan

Thought leaders bring a wealth of knowledge, innovative strategies, and industry insights that can transform your hiring practices and talent acquisition. However, finding the right key thought leaders in the executive search and recruiting industry is difficult, with so many people being vocal on social media. Let’s dive in.

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Getting ready for artificial general intelligence with examples

IBM Business Partners

A world where computer minds pilot self-driving cars, delve into complex scientific research, provide personalized customer service and even explore the unknown. This is the potential of artificial general intelligence (AGI), a hypothetical technology that may be poised to revolutionize nearly every aspect of human life and work.

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7 flexible ways to pay influencers in 2024

Impact

Key takeaways from this blog The right compensation model depends on your program’s size, goals, and budget. The right compensation model sets your campaign up for success Choosing a suitable payment model is key to the success of your influencer partnerships. Creator compensation is a hot topic.

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6 benefits of data lineage for financial services

IBM Business Partners

The financial services industry has been in the process of modernizing its data governance for more than a decade. We’ve compiled six key reasons why financial organizations are turning to lineage platforms like MANTA to get control of their data. The answer is data lineage.

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More than a pop-up: Building a customer referral program that scales [+ the tech that drives it]

Impact

You may consider referral marketing a piece of technology or a stand-alone feature. The union between technology and marketing strategy is crucial in establishing a successful referral program. The union between technology and marketing strategy is crucial in establishing a successful referral program. The reality?

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More than a pop-up: Building a customer referral program that scales [+ the tech that drives it]

Impact

You may consider referral marketing a piece of technology or a stand-alone feature. The union between technology and marketing strategy is crucial in establishing a successful referral program. The union between technology and marketing strategy is crucial in establishing a successful referral program. The reality?