blog category Consumer Packaged Goods 
IBM Business Partners
MAY 12, 2023
A global fast-moving consumer goods (FMCG) enterprise needed to modernize its product portfolio, focusing on high-growth categories like pet care, coffee and consumer health.
Impact
AUGUST 23, 2022
Consumer behavior no longer supports an ad-first model for publishers. Consumers also ignore online advertising — ad blindness is a real phenomenon and ad blocker use is rising. Share products that provide a solution for the consumer. These ready-made packages typically involve different forms of advertising grouped together.
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Jake Jorgovan
FEBRUARY 26, 2022
Because consumers have learned not to trust what businesses say. But today, without the brick and mortar building and the face-to-face contact — and let’s not forget all the scams that arose at the same pace as digital transformations —, consumers are looking for trust signals before they take the plunge and buy.
Jake Jorgovan
JULY 19, 2021
Your marketing strategy could include an initial launch on social media or releasing coordinating blog posts with your podcast episodes. Whether your podcast is in a popular category or not, you might not show up for new listeners. Use transcripts to post the episode on blogs or your website.
SEO Magazine
DECEMBER 1, 2023
This includes your business name, address, phone number, website, category, description, and photos. For example, if you are a plumber in Los Angeles, you want to include your business name, address, phone number, website, category (plumbing), and business description.
Impact
OCTOBER 13, 2022
The modern consumer sees product reviews as essential to the shopping experience. What information do they need to make a good decision? Use that power and influence them to make good decisions. Always consider your audience and where they are in their buyer’s journey. Your voice holds sway.
Jake Jorgovan
AUGUST 24, 2021
More importantly, it’s become common knowledge amongst marketers that peer to peer advertising is significantly more effective than brand to consumer advertising: people won’t believe what you say about your brand, but they will believe what their peers say about your brand. Connects influencer and brand. Manages payments and logistics.
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