Remove blog category Contract Negotiation
article thumbnail

The recession-proof influencer: How to thrive when marketing spend dries up

Impact

Key takeaways from this blog Creators are well-positioned to provide maximum value as brand budgets get cut. According to a recent McKinsey survey, consumers are spending less across all categories, particularly non-essentials. You can do standalone UGC deals or negotiate them into regular campaign contracts.

Finance 105
article thumbnail

How to find products for affiliate marketing content [for publishers and creators]

Impact

The products you promote meet your audience’s needs, which leads to more traffic, sales—and better negotiation power in payout and contract negotiations. This content promotes several products related to a category or theme. Ask yourself: If certain products sell well, are they from a particular category?

Credit 111
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How influencer couple brand partnerships can amplify your reach

Impact

Draw up contracts, maintain regular communication, and track performance throughout the partnership. Inspirational content is the third most-liked category, enjoyed by 46 percent of audiences. They’re the brand and influencer liaison, introducing the two parties and managing negotiations to ensure a mutually beneficial partnership.

article thumbnail

5 ways brands can build long-term success with creators [+ examples]

Impact

Brands can achieve success with any budget so long as they build a roadmap for recruiting, negotiating, and collaborating with influencers. Negotiate favorable payment terms with creators Creators need suitable contracts and payment terms to receive fair compensation for their work. The best part?

article thumbnail

Top Influencer Marketing Platforms & Software in 2022 & Choice Checklist

Jake Jorgovan

Originally a tool called Blog Frog to connect bloggers, today it offers advanced campaign management tools to automate processes. Platform features include: Search by keyword, then refine the search with categories such as interests, affiliations, marital status, etc. In fact, the company seems to be an influencer of influencers.

article thumbnail

How to optimize Google Cloud Platform cloud costs with IBM Turbonomic

IBM Business Partners

In this blog post, we will review the various methods of GCP cloud cost management, what problems they address and how GCP users can best use them. GCP Compute Engine allows customers to purchase and renew resource-based committed-use contracts or commitments in return for heavily discounted prices for VM usage.

article thumbnail

Why brands should partner with UGC creators to build authentic connections

Impact

Influencers get paid to create videos, images, or blogs shared across their channels. Brands contract them to produce a specified number of posts in exchange for compensation. Brands can purchase licensing rights to influencer content, usually negotiated in the contract. and even further down the funnel as affiliates.