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The recession-proof influencer: How to thrive when marketing spend dries up

Impact

Key takeaways from this blog Creators are well-positioned to provide maximum value as brand budgets get cut. The bright side: How influencers help brands make it through tough times According to research, 63 percent of brands are working with higher influencer marketing budgets in 2024. So expect your sponsorship mix to shift.

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5 steps for implementing change management in your organization

IBM Business Partners

Change is inevitable in an organization; especially in the age of digital transformation and emerging technologies, businesses and employees need to adapt. Change management (CM) is a methodology that ensures both leaders and employees are equipped and supported when implementing changes to an organization.

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Ahead of the curve: How generative AI is revolutionizing the content supply chain

IBM Business Partners

It encompasses an end-to-end content journey—a journey that can create faster time to value. A new way to create and manage content Any new concept or major change comes with some hesitancy and push back. Change isn’t linear; it requires strategic change management to deal with the transition.

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The future of application delivery starts with modernization

IBM Business Partners

Where and how these applications are deployed will impact time to market and value realization. Organizations must keep up with the technology of today so they can innovate and satisfy the ever-changing needs of the customers. How can you pivot efficiently in response to the changing market conditions?

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6 questions to consider when determining your content creator rates

Impact

Key takeaways from this blog There’s no formula for determining your rates—you should consider multiple factors when setting them. Teaming up with massive influencers that don’t resonate with fitness-minded audiences wastes the brand’s time and resources. Price too high, and you risk scaring away potential collabs.

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Navigating Uncertainty: The Crucial Role of Business Development in an Unstable Economy

Dinkel Business Development

In an economy riddled with uncertainties, businesses find themselves navigating a sea of unpredictable changes. In this blog, we will delve into why focusing on business development is not just beneficial but essential during uncertain times, and how it can secure the future of your business.

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IBM Databand: Self-learning for anomaly detection

IBM Business Partners

Almost a year ago, IBM encountered a data validation issue during one of our time-sensitive mergers and acquisitions data flows. Databand for data observability uses self-learning to monitor the following: Schema changes: When a schema change is detected, Databand flags it on a dashboard and sends an alert.