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Channel Partner Management Essentials: A Comprehensive Guide

PLM Alliances

Introduction Effective channel management is essential for companies looking to expand their market reach and drive revenue growth in today's competitive business landscape. This comprehensive guide will give you an in-depth understanding of channel management, its core disciplines, and best practices.

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Virtual Partner Connections Require Objectives, Structure

The 2112 Group

Webinar attendance is up. One vendor told me they had more than 400 partners join a webinar. The number of p artners using tools provided by channel programs is also increasing. Automation and systems aren’t useful without a strategy and intent. Here are some resources: 2112 COVID-19 Channel Impact Research.

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Virtual Partner Connections Require Objectives, Structure

The 2112 Group

Webinar attendance is up. One vendor told me they had more than 400 partners join a webinar. The number of p artners using tools provided by channel programs is also increasing. Automation and systems aren’t useful without a strategy and intent. Here are some resources: 2112 COVID-19 Channel Impact Research.

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Channel Enablement and Marketing for a New Decade

Impartner

In a powerful new global study by leading independent technology analyst firm Research In Action (RIA), seven key trends have emerged that will set the pace for how top channel managers and marketers optimize the performance of their channel in 2020 and beyond. Channel management and marketing can feel like quite a challenge.

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Channel Glitterati Unite to Help Shape Global, Regional and Industry Channel Agendas and Share Best Practices

Impartner

New Impartner Channel Chief Advisory Board assembles powerhouse group of channel thought leaders from those who regularly generate headlines, present keynotes at top channel forums, curate leading channel events, and are trusted channel advisors for top corporations worldwide. Click here to sign up for the webinar.

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Channel Chats Episode 5: How Channel Automation Can Enhance Your PX

PLM Alliances

Our fifth Channel Chats episode features Raegan Wilson and Kate Caday , leaders of channel management and sales transformation at Spur Reply. Raegan owns the firm’s platform alliance relationships and leads the channel automation and optimization strategy. RAEGAN : Thank you for joining us for a Channel Chat on PX.

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Stop Making These 3 Channel Management Mistakes (Podcast)

Magnetrix

Paul and I talk about the top channel management mistakes that many vendors make and he shares some big opportunities for you in partner automation. I think the key to having a successful partner portal, a successful partner strategy, is to know: if I'm a partner, and I show up, what am I here to do? Let's go!