Chaneltivity
APRIL 27, 2023
Why does global channel management matter? So in this article, we’ll explain what global channel management means and share strategies for optimizing it over time from channel experts Tony Luzza and Tricia Rilling. But there’s an inherent risk to doing this. The solution? Partnerships.
Jake Jorgovan
FEBRUARY 2, 2024
In recent years, Chris has channeled his passion into event production, working with a prestigious roster of clients, including Morgan Stanley, NBCUniversal, and UBER. Loren is renowned for his expertise in all aspects of hospitality finance and digital marketing, making him an indispensable resource for professionals in revenue management.
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PLM Alliances
JUNE 8, 2020
Effective channel management is all about driving customer wins, managing channel sales, and building market coverage. As a channel leader, it is your role to ensure you plan effectively to have the right number of partners in the right places to drive the right results. Partner capacity versus partner scoring.
PLM Alliances
AUGUST 21, 2022
Channel partner incentives are often the largest single channel management spend for many channel leaders today and they raise a myriad of challenges. The first challenge is the pressure from the finance executives to meet cost of sales objectives that limit your ability to invest, even when it seems to make sense.
PLM Alliances
OCTOBER 21, 2020
The partner value proposition represents the overall advantage a channel partner receives from selling a company’s products and solutions. Forming a strong partner value proposition should be an essential element of any channel effort (whether its recruitment, planning, program design, etc.). How you position yourself matters.
PLM Alliances
JUNE 8, 2020
Channel partner incentives are often the largest single channel management spend for many channel leaders today and they raise a myriad of challenges. The first challenge is the pressure from the finance executives to meet cost of sales objectives that limit your ability to invest, even when it seems to make sense.
PLM Alliances
JUNE 3, 2020
You need to manage internal stakeholders across finance, marketing, products, and the executive suite. Re-evaluate your sales channels and coverage model. Defining your sales channels is a balancing act that needs constant monitoring and adjustment. Each has significant strengths and weaknesses.
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